How to Turn Leads into Customers - Foundation Finance

How to Turn Leads into Customers

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How many people visit your website or request a project estimate each month? How many of them become customers? Chances are, there are many people who decide to put their project off for a while or who end up working with another company for one reason or another. Healthy competition is great, but so is winning customers. Check out these tips to close more sales and keep your lead pipeline flowing.

Make it Easy.

Between budget concerns, finding the right contractor, picking design options, and scheduling conflicts, home improvement projects can be a stressful undertaking for homeowners. Make it easy for potential customers to see your value and get in touch with you.

  • Make sure your website clearly displays your contact information.
  • Include testimonials on your most frequently visited pages.
  • Answer frequently asked questions on your site.

Be Responsive.

If a homeowner looks over your website and decides your company is a good fit for their project, chances are they’ll reach out. However, if they don’t hear from you pretty quickly, there’s a good chance they will reach out to a few other companies. Prevent competition from entering the game by being ready to respond to information and estimate requests.

  • Work with an answering service or hire an assistant if you have trouble getting to messages.
  • Include helpful information in your voicemail in case you miss a call.
  • Set up automated email responders letting customers know you’re looking into their request and will have a response for them shortly.

Cover Your Bases.

There are a wide range of ways people can get in touch these days. Make sure you have a strong online presence to make sure someone who wants to work with you can easily find you. Create and regularly monitor your Google business profile, social media accounts, website requests, emails, text messages and review sites.

Build a Connection.

Once you get in touch with a potential customer, it’s time to build a connection. Do this by asking questions about what work they want done and why they chose now to reach out. This gives you insight you can use to close the sale.

Provide Options.

Show and tell isn’t just for kids. Share photos of your past work to get your potential customer envisioning what could be. Let them know what options you can offer them as well as different ways to personalize the project to make it fit their needs.

Make it Affordable.

Estimates are best given in person. This allows you to feel out the needs of the customer and offer them options if the cost isn’t something they’re ready to handle. Bringing up home improvement financing at the same time as total project cost can help your customers feel more comfortable with moving forward. Just plug their estimate and a few credit details into our payment estimator to show them how low their monthly payment could be.

Not already offering financing? We can help. Enrolling in our dealer network is free, easy and takes just a few minutes.

Contact us for more info: 1-855-241-0024, [email protected].

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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