Foundation Finance Company (FFC), one of the fastest-growing providers of consumer financing to the home improvement industry, has launched new “SuperPrime” programs designed to compete directly with the home improvement financing programs offered by Wells Fargo, GE Capital and other “prime only” lenders.
“Our second-look home improvement financing programs have been hugely popular for dealers using some of the larger home improvement finance companies because those companies only approve the ‘perfect customers’,” says Andrea McCullion, senior vice president of marketing for FFC. “But they left a lot of creditworthy customers on the table that FFC can approve.”
In order to streamline the process for dealers, FFC has launched a new pricing tier for the strong “A” credit customers that typically get approved by these larger lenders. Dealers have access to reduced interest rates and promotional fees that meet or beat those programs, plus full access to the B, C and D credit programs that can help them close more sales.
“Dealers can now focus on what they do best – selling – rather than on shopping multiple finance companies,” continues McCullion. “They can still get the best pricing on their best customers, but they also now have a one-stop program to give them access to approvals for near-prime and subprime customers as well.”
The “SuperPrime” programs are offered for FFC’s water treatment financing programs and home improvement financing programs. For complete details on the new pricing tiers, call the company at 1-855-241-0024 or email [email protected]