Quality customer service is a sales tool that shouldn’t get the short end of the stick. When competition is at its highest and sales are waning, your bottom line rests on the brand you’ve created with customer service—past, present and future.
Happy customers spend more. And happy customers’ friends and families will choose you when the need arises. So, if you’re not placing emphasis on the customer experience your business provides, you are limiting your profitability factor.
Why quality customer service matters:
1. Builds your bottom line.
Taking steps to build positive customer relationships is critical to the continued success of your business. Not every prospect that walks in the door, calls or emails is a confirmed sale…and not every customer you’ve completed a project with is a satisfied one.
Quality customer service positively impacts your business’ brand. If you focus on the customer, your bottom line will blossom. Exceed expectations; under promise and over deliver; resolve issues; say please and thank you! People tend to assume if your customer service is good, so are your products and services.
2. Increases project sizes.
When you’re providing a premium product or service, price begins to matter less and less. Your expertise and genuine attention to the customer’s concerns become a larger value than cost. Most customers are willing to pay more when they feel appreciated and respected.
If your business relies on project upsells and add-ons, train your staff to tune in to a customer’s emotional intelligence. And be prepared for everything, including financing. Offering your customer a same-as-cash option or low payments for large projects makes that upsell feel like the right thing to do.
3. Strengthens your customer base.
Positive customer reviews and referrals are the foundation of your business’ sustainability. No one wants to do business with a company they don’t trust. And in the digital world, both good and bad customer service spreads quickly.
Make the investment in the customer. Your business’s wellbeing depends on it!
Foundation Finance can help you close more sales. Leverage the power of competitive and convenient financing–every time you call on a customer! Contact us today for more info: 1-855-241-0024, [email protected].