Most homeowners are concerned about two things when considering a remodeling project – cost and convenience. What is it going to cost them for the project and then how are they going to pay for it? These can be significant sales obstacles. You can easily overcome both of these by effectively promoting and using promotional financing.
Promote Your Financing Program
Contractors/sales reps should be talking about financing early in the process. This helps reduce cost concerns right out of the gate. The availability of financing also makes it more doable for the customer to upgrade the project without much hesitation, putting more money in your pocket.
Homeowners appreciate options so when it comes to financing, provide payment plans with different lengths/terms for payments or offer a financing promotion – deferred payments, lower interest rates or same-as-cash.
It is critical that your entire sales team is on the same page and knowledgeable about the financing programs your company offers. Training your sales team helps them feel more confident in offering it as well as talking about it.
- Mention financing early in the sales process.
- Make it convenient.
- Train your sales team.
Offering financing will help you close more sales and build your bottom line. Click here to learn more about how FFC can help.
Read the full article here.