Building a successful business doesn’t happen overnight and figuring out when you’ve hit important milestones can be almost as hard as achieving them. One tool that can help you track your growth and progress is Google Analytics. Here’s what you need to know…
What Is Google Analytics?
Google Analytics is a free tool you can attach to your website to track and analyze your website traffic, leads and advertising.
Setup is Easy.
Most website providers have an easy way to add Google Analytics, usually just pasting a code into the appropriate field on your website.
Gain Visitor Insights.
Most website providers provide some amount of tracking on the number of website visitors you receive. Google Analytics takes it a step further and reports where your visitors are coming from and what they do once they are on your website. Use this data to make sure visitors are making it to your most important pages. If they aren’t visiting those pages, consider changing the way you link those pages within your website.
Learn Where You’re Losing People.
Google Analytics can also tell you what pages visitors are leaving your website from, which gives you the opportunity to build up or redesign those pages to try and keep visitors on your website longer. A simple change like updating or adding a call to action may result in more business.
Discover Your Top Pages.
Your website likely has a handful of pages that outperform your general content. Knowing which pages are attracting the most attention gives you the opportunity to optimize those pages for your goals. Add a contact form, include an offer, or insert links to your service pages to make sure those pages are doing their best to promote your business.
Home improvement financing is often a top priority for potential customers. Make sure your website offers easy access to the information and tools your visitors need to afford their project. Foundation Finance offers contractors a free personalized financing link you can include on your website, making it easy for customers to apply. Learn more about what Foundation Finance has to offer here.