Here's What That Means for Your Business.

The key to growing your business isn't just finding new customers - it's closing the deals you already have. But here's the challenge: even when homeowners want a project done, affordability concerns can stall the conversation.

Let's Break Down the Numbers.

According to the Federal Reserve's Survey of Consumer Finances, the median American household holds just $8,000 in checking, savings and money market accounts combined.¹ However, many home improvement projects cost more. A new HVAC system can run from $5,000 to $12,500 and new windows can cost $300 to $1500 each, which can add up quickly.²

On your side, presenting a project estimate is simple, but your customer is making the tough choice to dig into their hard-earned savings or postpone their project for another year. The large price tag often leads to “Let me think about it."

That's not a "no." That's a cash flow problem. And if you're not offering a solution in that moment, you're walking away from a signed contract.

the average homeowner has $8 000 in savings

Financing Turns "Let Me Think About It" Into "Let's Do It"

The good news? There's a simple way to keep that conversation going.

When you offer financing instead of a single lump sum payment option, you change the conversation entirely. A $20,000 project becomes a manageable monthly payment that fits into your customer's budget without draining their savings.

And the good news: more of your customers qualify than you probably think. The national average FICO score is 713.³ That means a large portion of your customer base is already in a strong position to get approved for financing. Foundation Finance Company makes it easy to offer your customers affordable payment options:

Approvals for FICO scores as low as 550, with options for customers with a wide range of credit histories.
Options for a wide range of home improvement projects ranging from $1,000 to $100,000.
Interest rates and promos that give you a competitive edge to close sales.

The next time a homeowner hesitates, be ready to offer them financing. Don't let $8,000 in savings stand between you and a closed deal.

Interested in other ways Foundation Finance can help you close your next sale?

Contact us for more info: 1-855-241-0024 or [email protected].

Clarke, Sara. “How Much Money Americans Have in the Bank: Median Account Balances by Age, Family Structure, and Education.” Yahoo Finance, Yahoo! Finance, 9 June 2026, https://finance.yahoo.com/markets/articles/much-money-americans-bank-median-223500528.html?guccounter=1. Accessed 9 July 2026.
Brancato, Kat. “2022 Whole House Renovation Costs.” Angi, 17 Mar. 2026, https://www.angi.com/articles/complete-house-renovation-cost.htm. Accessed 8 July 2026.
Horymski, Chris. “What Is the Average Credit Score in the US?” www.experian.com, 30 Mar. 2026, https://www.experian.com/blogs/ask-experian/what-is-the-average-credit-score-in-the-u-s/. Accessed 10 July 2026.

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