Businesses thrive on forward momentum, so take some time this spring to find new customers, expand your reach with advertising and ensure you have the right processes in place to close sales effectively.
Find New Customers.
Create a network within your community to ensure a steady stream of new customers for your business. Try out some of these often-overlooked ways to find new customers.
Participate in Home Buyer Seminars:
Many counties, cities and states offer seminars that teach prospective home buyers what they need to know to navigate this tricky process. See if the class is accepting sponsors and ask if you can provide a short segment covering the importance of the repairs and renovations you offer.
Attend Local Events:
Attract new customers and increase awareness of your business by signing up for a booth at local events. Set up a banner, offer up some free branded goodies and be prepared to present a 20-30 second overview of how you can help homeowners.
Befriend Area HOAs:
Many homeowner associations host meetings, send out newsletters or gather in online social media groups. Reach out to area HOAs and offer to share tips on their social media or in their newsletter. You can also consider offering a neighborhood-wide special to incentivize homeowners to utilize your services.
Expand Your Reach with Advertising.
Advertising is a great way to reach potential customers.
Social Media:
A well-run, active social media profile can help you nurture past and potential customers, especially when you pair it with ads. Some popular social media sites with easy-to-use advertising options include Facebook, Pinterest, YouTube, Twitter, and Instagram.
Search Platforms:
Google completes billions of searches each day, making it a great advertising platform. Even after you narrow that potential audience down to people looking for a contractor in your area, you鈥檙e still looking at a vast pool of potential business.
Classic Techniques:
Don鈥檛 forget about classic advertising opportunities that have been around for years. Radio ads, billboards and even bus bench ads can help drive potential customers to your business.
Close More Sales.
Driving new customers to your business doesn鈥檛 mean much if you don鈥檛 close the sale.
Set Up Alerts:
You never know when or how a new customer is going to reach out to you. Make sure your emails, social media, voicemail and website are all set up to alert you when there鈥檚 a new message.
Respond Fast:
Respond to new leads within the first five minutes of a lead submission for your best chance of reaching them.
Set Up Autoresponders:
Let incoming calls and emails know that you have received their message, are gathering the information they reached out about and will be in touch soon.
Check on Past Customers:
Make it a habit to reach out and ask past customers how they are doing and if they have any new work or referrals for you.
Offer Financing:
Low monthly payments make it easier for many homeowners to make the leap and say yes to their next project. Enrolling to offer financing through Foundation Finance is free, easy and takes just a few minutes.
Contact us for more info:聽1-855-241-0024, [email protected].
