A good reputation can make a big difference when a homeowner is choosing who to hire for their next big job. Ensuring you have a positive online reputation means you can draw more customers to your business. One of the best ways to create a good impression is by having plenty of testimonials online.
Check out these tips to improve your testimonial game!
Never underestimate the power of asking your customer to leave you a review. Happy customers who wouldn’t leave you a review on their own, will often be glad to take that extra step if you just ask
Make it Easy.
Unhappy people will jump through hoops to leave a negative review, but happy ones don’t always want to go to a lot of effort to share their experience. Make it easy by providing them with one or two review sites where you want to collect testimonials.
Writing a review isn’t always easy. Come up with some leading questions to help your customers. Simple questions like “What was your favorite part of the process” or “Why did you choose to work with us instead of our competitors” can help guide people to write more specific testimonials.
With all the great work you do, collecting testimonials should be easy! Now you just have to figure out what to do with them. Here are a few ideas:
Coming up with new social content isn’t always easy, but it’s hard to go wrong when sharing a quick testimonial.
Create a page on your website to showcase your best testimonials. You can also sprinkle them throughout your content; just make sure that you’re placing them where it makes sense.
Looking for new business? Share testimonials showcasing past customers’ positive results can make new leads more comfortable reaching out to you.
Sharing a very short testimonial in your email signature can make a big impact.
Testimonials can help promote your credibility when you add them to your blogs, flyers, postcards, and other marketing materials.
Remember: Having testimonials on multiple review sites makes it easier for potential customers to find you when looking for their next contractor.
Need an example of a testimonial page? See what contractors are saying about us!