In a world where a homeowner can find dozens or hundreds of contractors who can do the work they need, you need something to set you apart. Whether it’s your skill, experience, personality, technology, or something else entirely, knowing why your business should be someone’s first choice can be the sturdy foundation you need to build your success.
That’s where a value proposition comes in. A value proposition is 2-4 sentences outlining the value and differentiating factors your business offers. If you don’t already know your value proposition, maybe we can help you find it below!
What Do Your Customers Like?
If you’ve been in the business a while, chances are good that you’ve had plenty of feedback from past customers. What positive things do you hear come up repeatedly? If you get a lot of compliments for the speed, quality, or friendliness of your services, consider working that feedback into a value proposition that clearly states the potential benefits someone receives when working with you.
If you’re new to the business, consider asking friends or family members what some of your strong suits are and incorporate the relevant traits or skills into every job you complete.
Write It Down!
Once you’ve identified what sets you apart, write it down. Create a short, impactful statement of what you do and the benefits you offer your customers. Some questions to ask yourself when writing out your value proposition include:
- Who are your customers?
- What services do you provide?
- How does your work improve the customer’s home?
- What sets you apart?
What to Do with Your Value Proposition
Just knowing your value proposition can build your confidence and motivation, but the real benefits come from sharing it with potential customers. Make sure you work your value proposition into your website, social media profiles, and marketing materials you create. This will help prospective customers know who you are and what you have to offer!
If you’re still unsure about what sets you apart, consider the impact offering financing can have for your customers. As a Foundation Finance approved dealer, you can offer deep, flexible credit approvals, fair bids, fast credit decisions, and low monthly payments. Log in to your dealer portal or enroll today to start your next credit application.