When to Offer Customers Financing

On Your Website

A business website is often the first point of contact between a company and a new customer. Letting potential customers know about your monthly payment options right away may be the tipping point that encourages them to choose you over a competitor. Consider creating a website page covering your payment options as well as working mentions about financing or payment plans throughout your website where applicable.

In Your Marketing

Most car dealerships and many furniture stores offer financing options, so customers know to ask about the option. However, consumers may be less aware of their home improvement financing options. Make it obvious that you provide this convenient service by including information about your payment options in your marketing efforts. Something as simple as an “Ask Us About A Payment Plan!” note on a postcard or flyer can encourage customers to start the conversation. If you are partnered with Foundation Finance, you also have access to a wide range of free, professionally designed marketing materials to let your customers know about financing.

With the Project Estimate

Monthly payment options naturally fit into conversations about the scope of a home improvement project and when you provide a project estimate. Breaking your customer’s cost into affordable monthly payments may help customers feel more comfortable opting for the upgrades or options that they really want, rather than limiting themselves to minimize their immediate costs. Once you have a project estimate ready, consider using a free payment estimator to show them the difference in cost when spread out over time. It may be less than you expect!