There is no shortage of ways to find new customers. Word of mouth, flyers, phone books are some options to connect with new customers. However, there are roughly 8.5 billion Google searches per day. That makes it clear: finding new customers largely comes down to your online presence. Building and maintaining this presence requires consistent effort and action. Ask yourself these three questions to make sure you’re attracting customers to your business.
Are you there?
Can people easily find you online? Test this by searching for your industry and the location you serve in Google (and other search engines). If you don’t show up on the first page of results, consider putting a bit of work into your website’s SEO strategy. Some fresh, relevant content could make your company easier to find. You should also consider which social sites you want to appear on.
Is your info correct?
Have you ever changed locations or retired an email address for an employee who no longer works for you? If this information is still online, you may not be as easy to reach as you hope. Go through your website, social media profiles, flyers, email signatures, etc. to make sure you are presenting accurate, up-to-date information for your current and potential customers.
- Phone numbers
- Email addresses
- Office address
- Contact forms
- P.O. Boxes
- Logos
What’s in it for them?
You want people to contact you, but what’s in it for potential customers? Make sure your messages include a clear call to action that lets people know what you want them to do…and what’s in it for them. Free project estimates, downloadable guides, resource packets, pictures of past projects and other materials that can help potential customers plan their projects may prove popular.
Leveraging your online presence to close sales is a smart way to grow your business. So is partnering with Foundation Finance. We offer competitive rates and popular promotions for customers with FICOs as low as 550.
Interested in other ways Foundation Finance can help you close your next sale? Contact us for more info: 1-855-241-0024, [email protected].
You can build on us. Enroll in the Foundation Finance dealer network today.
