Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

How Links Rank or Ruin Your SEO

By Foundation Finance | April 27, 2022
home improvement contactor building SEO

If you want to be ranked among the top search results when someone is searching for a home improvement contractor to complete their project, you must optimize your site for search engines. This process is known as SEO. There are many components of a successful SEO strategy for a home improvement business. One of the […]

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Overcoming Price Objections for HVAC

By Foundation Finance | April 25, 2022
HVAC contractor

Summer is coming, and for many people, that means new HVAC systems. However, many homeowners can’t afford the cost of a new system outright. That’s where you financing partners come in. Learn how to leverage financing’s best rates and promotions to ensure your customer can get the HVAC system they need to keep their families […]

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How to Create a Home Improvement Blog

By Foundation Finance | April 18, 2022
starting a home improvement blog

Creating a strong online presence is an important step to attract new customers to your business. One way to build your presence is to create a consistent source of new, relevant content for your site. In the home improvement and renovation industry, creating a blog is often one of the best ways to create and […]

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Build Your SEO with Local Content

By Foundation Finance | April 11, 2022
couple searching for a contractor

Thanks to search engines like Google, people have more access to information than ever before. Finding a home improvement contractor or learning what types of upgrades are available for a home is as easy as typing a few words into Google. That’s why having a good SEO strategy is so important – to ensure you […]

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A Window Contractor’s Guide to Setting Expectations

By Foundation Finance | April 6, 2022
window installation

Keeping your customers happy starts with setting the right expectations. Before your customer signs their work order, be sure they know what to expect when buying new windows. Here are some topics you should be very clear about, especially in the current market where getting the materials and labor for a window installation project can […]

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SEO Basics for Home Improvement Contractors

By Foundation Finance | April 4, 2022
SEO for Contractors

The first non-paid result of a Google search gets around 28% of all clicks, with the second and third getting around 16% and 11% respectively. However, there are billions of people vying for just 10 spaces on the first page, with the first position on the first page being the ultimate prize. Beyond the first […]

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Close More Siding Sales with Financing

By Foundation Finance | March 30, 2022
Close More Siding Sales with Financing

Spring is well on the way for most parts of the country, which means it’s time for many homeowners to start thinking about replacing and repairing their weather-worn siding. Help potential customers take the leap to a fresh, new exterior with easy, affordable financing. Here are 3 ways to close your next sale with siding […]

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3 Ways to Warm Up Cold Leads This Spring

By Foundation Finance | March 28, 2022
Warm Up Cold Leads This Spring

The goal of any good sales funnel is to move as many potential customers through the sales process as possible, but no lead nurturing process is perfect. Some customers decide they don’t want to move forward with a project. Others want to save up more money first or wait for a more convenient time. When […]

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Figuring Out Your Sales Funnel

By Foundation Finance | March 23, 2022
Figuring Out Your Sales Funnel

The way new customers enter your business is often referred to as a sales funnel. Others call it a lead pipeline. Either way, it’s a way of describing the process of taking someone who barely knows who you are (top of the funnel) and turning them into an active customer (bottom of the funnel). Sales […]

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How Customer Service Impacts Sales in the Roofing Industry

By Foundation Finance | March 21, 2022
customer service tips for roofing contractors

The number of roofing businesses in the United States has grown an average of 1.8% each year from 2017 to 2022. With competition on the rise, how do you grow your roofing business? Your competitors likely have access to the same materials you do, but you control the quality of your customer service. Make sure […]

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