Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.

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Why Bother with Business Goals?

January 22, 2026

A successful year is measured by the goals you set. Whether you’re improving your safety standards, boosting your customer satisfaction or closing more sales, setting goals helps you measure your progress, establish accountability and set the direction you want your business to go. Types of Goals There are a lot of ways you can create […]

How to Use the Learning Hub

January 16, 2026

A tool is only helpful if you know how to use it. Foundation Finance’s tools are simple and intuitive, but a bit of guidance can ensure you get the most from your partnership. Our training and support options include our dedicated dealer services team, live webinars and the LaunchPAD Learning Hub. What Is the Learning […]

How to Use Your Financing Application Link

January 9, 2026

A custom financing app link, also called your credit app link, gives your customers the option to fill out and submit their own prequalification application for home improvement financing. This frees up your time, protects your customer’s privacy, and simplifies the process. If you aren’t already a Foundation Finance dealer, joining is free and takes […]

Watch and Learn with Helpful Financing Videos!

December 19, 2025

Do you remember how to log in to submit an app? Wondering what special promotions you can offer your customers? We have short, helpful videos on a wide range of topics designed to make your financing process easier. Find some of our most popular topics here or visit our YouTube library for even more videos. […]

5 Tips to Get More Referrals

December 12, 2025

Email marketing, direct mail and online advertising can each be an effective way to find new customers for your business. However, many contractors consider referrals the best way to generate new business. Learn how to create more referrals with the tips here! 1. Do great work. Happy customers are more likely to recommend your business […]

Customer Payment Options with Foundation Finance

December 4, 2025

The cost of a project can be a major factor when your customer decides on the details of their project. Everything from upgrade options to when they schedule the work can revolve around their available funds. This concern can be mitigated when you offer a monthly payment option to break large project costs into affordable […]

Was Your Customer’s Financing App Denied?

November 13, 2025

Let Us Take a Second Look! If at first you don’t succeed, try getting a second look! Every financing company has their own set of criteria for approvals, making it important to work with more than one company to ensure you can find your customer a good deal. After all, some companies only cover certain […]

Perfect Credit Not Required!

November 7, 2025

Understanding Credit Approval Tiers Every customer, just like every project, is different. At Foundation Finance, we work hard to help you get more financing approvals. We offer approvals for customers with FICOs as low as 550, as well as exceptional benefits for customers with stronger credit histories. Learn more about our approval process and benefits […]

Free Financing Guides

October 17, 2025

Offering Financing Is Easy, but It’s Even Simpler with the Right Resources. Between creating project estimates, ordering materials and all the other tasks it takes to keep a project running smoothly, it’s easy to lose track of your financing options. Luckily, we have quick and easy guides to help you find out what you need […]

Win Your Next Sale with a Special Promo!

October 9, 2025

A lot of companies take advantage of special promotions to close sales. A promo can attract new customers who are looking for a great deal, making it an easy way to win more sales. Customers are used to special promos from car dealerships, furniture depots and other heavily advertised industries. However, some customers may not […]

For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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