Home Improvement Blog- Foundation Finance Company

The Sale Starts with the Search

By Foundation Finance | April 9, 2021

It’s spring! With the warmer temps, homeowners are bursting out of their front doors and embracing a new season of outdoor activity. That’s when they realize their deck didn’t fair well over the winter and the grill is falling apart. When their families start visiting again, there’s no room for all of them to fit […]

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Financing: The Tool of the Trade

By Foundation Finance | March 31, 2021

Americans spend half a trillion dollars every year on home renovations, according to census data. That’s not all out-of-pocket funding. Which means, for home improvement businesses, the most effective tool in your toolbox is the one that captures those sales! Studies show that offering financing increases sales close rates by 18% and job sizes by […]

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It’s Time for Some Spring Sales!

By Foundation Finance | March 26, 2021

Spring sales are on every remodeling contractor’s mind right now as homeowners happily emerge from their winter hibernation with vivid dreams of home improvements. Are you ready to capture those sales? Remodeling activity is expected to increase as the temps rise, but businesses located in the sunbelt states should be prepared for an even bigger […]

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The Importance of Dealer Onboarding

By Foundation Finance | March 18, 2021

When a finance partner puts its focus on the success of the businesses within its network, an onboarding strategy is an important component. Communication, guidance, expert training and continuous interaction are musts for anyone learning a new process, especially one with the potential to increase the bottom line. Foundation Finance has a multi-step approach to […]

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One Year Ago

By Foundation Finance | March 12, 2021

When the World Health Organization declared the coronavirus a pandemic last March, we entered a realm that no one could have imagined. As we maneuvered through it day by day, week by week, month by month, change was the one constant. Consumers and businesses alike faced enormous challenges while riding an economic rollercoaster that wasn’t […]

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New to Financing? Get Free Training!

By Foundation Finance | March 5, 2021

When you enroll in a financing program but don’t take the time to learn how to offer it, what’s the benefit in that? Maybe you think you can ‘wing it’ as you go, but that’s not doing you or your customers any good. Although the financing process may be simple, the details and steps required […]

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Is ‘Customized Service’ the New Normal?

By Foundation Finance | February 25, 2021

When you think about it, what business isn’t providing customized service every day? Your support staff can’t guarantee exactly what question will be coming from the other end of the phone, or, what a customer really wants when they walk in your front door. Any service provided is a direct result of what the customer […]

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The Power of a Financing Partner

By Foundation Finance | February 19, 2021

When you own a business—whether you’re a sole owner, it’s family owned, or you’re a franchisee—staying competitive in an evolving marketplace is a constant challenge. Closing sales is an even bigger battle when customers eventually realize they may not have enough savings or strong enough credit to afford what they came to you for. What […]

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We Gave our Website a Fresh Coat of Paint!

By Foundation Finance | February 15, 2021

Foundation Finance is excited to unveil a design refresh of its website. Strategically recreated with home improvement dealer satisfaction as the focus, we’ve kept the same page links and information you regularly use, but gave them a fresh coat of paint, so to speak! The nuts and bolts remain the same, such as Dealer Login, […]

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If Financing Closes Sales, Why Aren’t You Using It?

By Foundation Finance | February 8, 2021

If you knew that using blue paint in your remodeling projects turned your prospects into sales, you’d obviously use more blue paint, right? So, if you know that offering financing closes more sales, you’d be talking about it in every sales conversation, right? Well…that’s where the head-scratcher comes in. Even though offering financing increases your […]

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