Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Free Online Tools for Small Businesses

By Foundation Finance | November 23, 2022
Contractor toolbox sitting on keyboard

Small teams can accomplish big goals with the right tools. Whether you’re in roofing, landscaping, HVAC, windows or siding, you can use these free, easy-to-use tools to grow and streamline your business.   Canva This program is helpful for creating social media images, flyers, presentations and more. It provides a decent selection of free templates […]

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5 Tips to Get Faster Customer Approvals

By Foundation Finance | November 18, 2022
Loan application marked with approved

Home improvement financing makes big projects more affordable for your customers, and unlike big banks, many finance companies work with a wide range of credit profiles. Foundation Finance works with FICOs as low as 600 and will even consider customers with past bankruptcies after a year. Our second look financing program goes beyond the bare […]

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Frequently Asked Financing Questions

By Foundation Finance | November 11, 2022
Big question mark next to contractor's toolbox and ladder

7 Things You May Want to Know Home improvement financing is a great alternative to costly mortgage refinance options or for customers without the cash on hand for large projects. It also creates more options for your customers and sales opportunities for your business. If you’re new to offering financing or considering becoming a dealer, […]

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Get More from Your FFC Partnership with These Resources

By Foundation Finance | November 4, 2022
Home improvement contractor sales meeting

Foundation Finance is dedicated to helping you grow your business. We offer customer financing approvals for FICOs as low as 600 and great rates to help you close sales. We also provide helpful tools and resources to help you get more from your Foundation Finance partnership. Not already a dealer? No problem! Visit our dealer […]

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What to Include on Your Website’s Financing Page

By Foundation Finance | October 28, 2022
Couple sitting in middle of home improvement project

Your website is often your first point of contact with potential customers. Your website should include what you do and answer the initial questions of people who need your services. Make sure your website offers insight into the various ways you add value for your customers, such as through your affordable financing options. Low Monthly […]

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Thinking of Partnering with Foundation Finance?

By Foundation Finance | October 21, 2022
Homeowner with extended hand to shake contractor's hand.

Offering financing is a great way to grow your customer base, close sales faster and increase your project size. However, finding the right finance partner isn’t always easy. Here are some of the things you might like to know about FFC if you’re considering a partnership. How to Become a Dealer Enrolling with Foundation Finance […]

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How to Use Your Financing Application Link

By Foundation Finance | October 14, 2022
applying for home improvement financing

A custom financing app link, also called your credit app link, gives your customers the option to fill out and submit their own application for home improvement financing. This frees up your time, protects your customer’s privacy, and simplifies the process. If you aren’t already a Foundation Finance dealer, joining is free and takes just […]

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Financing: A New Way to Approach Leads

By Foundation Finance | October 7, 2022
Homeowners going over contractor financing options

Homeowners look for quality and value when choosing a contractor to work on their home. Financing can help you provide your customers with both. From new windows to landscaping, home improvement financing makes it easier for your customers to afford the renovations that they really want. Learn how offering low monthly payments can help you […]

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InterVest Capital Partners Acquires Point-Of-Sale Financing Provider Foundation Finance

By Foundation Finance | September 26, 2022

Rothschild, WI – September 21, 2022 – Foundation Finance Company Foundation Finance is a leading point-of-sale financing provider in the home improvement industry, with nearly $3 billion in lifetime originations Foundation Finance Company LLC (“Foundation” or the “Company”) announced today that InterVest Capital Partners (“InterVest”), a New York-based specialty finance investment firm formerly known as Wafra […]

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4 Financing Tips to Increase Your Project Size

By Foundation Finance | September 19, 2022
Financing tips to increase project size

Finding the right balance between affordability and quality is a challenge you and your customers must overcome when laying out a job’s parameters. Luckily, many of your customers can qualify for home improvement financing. This makes it easy to increase project size or upgrade your customers to higher-end options without overtaxing their budget. If you […]

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