Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.

Financing

Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Overcoming Objections with Low Monthly Payments

February 2, 2024
happy contractor closing sale

Best case scenario for a project estimate: you show up, create an estimate, the customer is happy and signs on the dotted line. However, it’s not uncommon for an estimate to veer off course because of price, options, or time. Let’s discuss these objections below and go over some ways you can leverage your partnership […]

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Questions to Ask During a Sale

January 26, 2024
sales questions

When a homeowner reaches out to a contractor, they may not have a clear idea of what they want to achieve. They rely on your knowledge and experience to guide them. Asking a bit about who they are, what they want, and why they have decided to reach out to you can help you set […]

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Upsell Your Customers with These FFC Tools

January 19, 2024
upsell tools

January is traditionally a time of reflection and planning. Time to look back and see what worked and planning new strategies to help you meet your goals. As you move forward into the new year, remember to brush up on your financing options. Foundation Finance’s partners can offer customers low monthly payment options, high approval […]

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Managing Your Online Reputation in 2024

January 12, 2024
2024 Reputation Management

Market predictions suggest that 2024 could see a drop in home improvement projects, making it more important than ever to be competitive in your market. A positive online reputation can go a long way in ensuring customers choose your business over others in the area. Here are some tips and ideas to get started. 1. […]

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What Are Your 2024 Goals?

January 5, 2024
2024 business goals

“Success” is just an opinion until you have something to measure it against. That’s why it’s important to set specific, measurable, and attainable goals to propel your organization in the right direction. Your goals can fall into any number of categories to elevate different aspects of your business. Consider what areas you hope to improve […]

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Review Your 2024 Financing Options

December 29, 2023
2024 training

Foundation Finance offers competitive interest rates and promos that help you close more sales. However, that’s not where the benefits stop. We also offer customer prequalification, higher available credit amounts, a custom credit app link for your business, time-saving tools & tech, customer approvals for homeowners with a wide range of credit histories and more. […]

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5 Steps to Financing Success In 2024

December 21, 2023
2024 home improvement sales

Are you partnered with Foundation Finance? If so, be ambitious when setting your 2024 business goals! We have a full range of tools and promotions to help you close more sales faster. Get started now with these five steps to financing success in 2024. 1. Become a dealer. Step one of achieving more sales in […]

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Why You Need a Second Look Finance Partner

December 15, 2023
second look financing partner

Looking for financing for a credit-challenged customer? A partner who offers second look financing, also known as discount financing, might be able to help. Second look financing makes it possible for companies like Foundation Finance to approve customers that most prime-only lenders (such as banks) would decline. Why Customers Are Rejected Each company has criteria […]

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Closing Sales During the Holidays

December 8, 2023
winter home improvement sales

Shopping, wrapping, parties, dinners, family, friends, and more keep homeowners busy this time of year. However, with Christmas around the corner and the new year on the horizon, the end of the year can still be a great time to wrap up some sales. Here are some tips to capture your customer’s attention during the […]

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9 Social Media Tasks to Do Before the New Year

December 1, 2023
social media audit tasks

Home improvement jobs slow down for a lot of contractors in the days leading up to the holidays, but there’s still plenty of work to do. If you find yourself with a bit of time, take a few minutes to audit your social media accounts and get them ready to represent your business in 2024. […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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