Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
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The residential remodeling industry has become increasingly competitive because many customers are focused on saving money by finding low cost solutions. Subsequently, more and more low-priced competitors are entering the market. Focus on these five areas to help increase your business’s profitability: Reducing costs Contact vendors and suppliers annually to make sure you are getting […]
You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Rather than waiting for your customer to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can help you close the sale today […]
From the moment the sales representative steps foot in the customer’s door, it’s so important to have a structured sales process to follow to increase the chances of a successful sale. The sales process starts much in advance of the in-home sales call though. Advance Prep Research the client (and their home) ahead of time […]
There’s a difference between bidding on a job and selling a job. Bidding on a job means you present a price for a proposed job. Bidding is all about the price and the lowest (responsible) price wins. Comparatively, selling a job is showing a prospective customer that you can provide a product or service that meets […]
Your prospect has requested an estimate for a new roof, windows, siding and a water treatment system. The house is big, there’s a new Mercedes in the driveway and the customer is a manager at a large company. Score! But the customer’s home improvement financing request is denied by the finance company. What’s going on, […]
During the last recession, many American homeowners scrapped their ideas for home improvement projects as home prices dropped and access to consumer financing options was difficult. According to the latest Bankrate Money Pulse survey (March 2016), home improvement spending is expected to rise in 2016 – 28% of U.S. homeowners will remodel or improve their […]
I just wanted to reach out and let Foundation Finance know that I am so very appreciative of the excellent customer service I receive from the Wisconsin team. In my 20 year career in financing, Foundation Finance, by far, has been one of the best group of people I have dealt with. From our rep, […]
Some home improvement financing companies, Foundation Finance included, complete a verification call with customers prior to releasing loan funds. This call serves to protect the contractor, the customer and FFC. It also allows FFC to introduce the company to your customer, review the information submitted on the application and to set the first payment date. […]
Do you make it easy for your customers to see that you offer financing? Or are they left wondering during your presentation … how can I afford this? Promoting financing in all your sales and marketing efforts can help set your customers at ease. There’s a reason you see promotions like “90 days no payments” […]
We’re making financing even easier for our home improvement and water treatment dealers by offering new, simpler pricing options for the New Year. Contractors and dealers still have a large menu of financing programs to choose from, so finding the right offer for nearly every client is a breeze. More Ways To Close Sales Our […]
