Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
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Great news for the remodeling industry – the second quarter portion of the Home Improvement Research Institute study shows that 73% of homeowners are planning on one or more home improvement projects in the next 3 months. What you need to know: Exterior projects like landscaping, building a deck, painting, roof repair, etc. are the […]
Internet and technology advancements have changed the dynamic of marketing for contractors. Homeowners are more sophisticated and constantly researching products and services online. While “word of mouth” advertising and “letting your work speak for itself” is still very important, it’s also becoming critical to leverage technology to take your business to the next level. Below […]
According to the National Association of Home Builders (NAHB) Remolding Market Index survey, in 2015, the two most common home improvement projects were bathrooms (81%) and kitchens (79%). Finishing out the top five most common remodeling projects in 2015 are whole house remodels (49%), room additions (47%) and window/door replacement. See the chart below for […]
Same-as-cash financing programs, deferred payment loans and other promotional financing plans can help attract new buyers and close sales. That’s why you see them advertised everywhere from the auto repair shop to the dentist to the “Big Box” retailer. Customers are used to having a financing option offered for large-ticket purchases, and home improvement projects […]
With summer quickly approaching, homeowners are starting to think about the projects that need to be done in their yard. People often associate the cost of landscaping with the cost of gardening which is why most homeowners are shocked to find out the actual cost of landscaping. According to professional landscape designer, Carson Arthur, the […]
The residential remodeling industry has become increasingly competitive because many customers are focused on saving money by finding low cost solutions. Subsequently, more and more low-priced competitors are entering the market. Focus on these five areas to help increase your business’s profitability: Reducing costs Contact vendors and suppliers annually to make sure you are getting […]
You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Rather than waiting for your customer to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can help you close the sale today […]
From the moment the sales representative steps foot in the customer’s door, it’s so important to have a structured sales process to follow to increase the chances of a successful sale. The sales process starts much in advance of the in-home sales call though. Advance Prep Research the client (and their home) ahead of time […]
There’s a difference between bidding on a job and selling a job. Bidding on a job means you present a price for a proposed job. Bidding is all about the price and the lowest (responsible) price wins. Comparatively, selling a job is showing a prospective customer that you can provide a product or service that meets […]
Your prospect has requested an estimate for a new roof, windows, siding and a water treatment system. The house is big, there’s a new Mercedes in the driveway and the customer is a manager at a large company. Score! But the customer’s home improvement financing request is denied by the finance company. What’s going on, […]
