In the past three years, home improvement spending nationwide has increased—nearly six percent annually, according to the Leading Index for Remodeling Activity. The question to home improvement dealers is…has your business growth increased along with that trend?
If you’re not seeing a boom in your bottom line, it could be because you’re not being seen. Your consumer base needs to know who you are, that you exist, and that they can trust you and your work. But how do you build that?
The following are 3 FREE tools that can help create positive consumer recognition, amplify your brand and ultimately increase your bottom line.
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Google My Business
If you want your business to show up in your customer’s Google search, you need to make sure your business is listed in Google. Do this quick check: type your business name into a Google search bar. If you don’t see a listing for your business, don’t panic, it’s simple to create one. If you do see a listing, click on it and make sure it’s claimed, verified, and the profile is complete. Why is this so important? When you search up a business in Google and see the featured business details on the right side of your search page, including a logo, map, directions, contact info, website, etc., that’s the Google My Business profile. #powerfulIf you don’t have a listing, you can create one in minutes. Sign in to Google My Business with your Google account. (No Google account? Create one.) Enter your business name, category, hours, address (or service area), phone number and website URL. Once complete, your business will appear first when someone searches your name or category in your local area.
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Facebook Business Page
If you already have a business page, bravo! But there are still far too many home improvement dealers that don’t. Not having a Facebook page can cost you opportunities—especially if your competition is already there. As of 2019, there were 2.4 billion active Facebook users and even more consumers using the site to find brands, products, and services they need or want.A Facebook business page provides the visibility, stability, and presence consumers need to make decisions about doing business with you. It provides information that is instantly available with the click of a finger or a voice command. Telling your brand story with photos, current business news and customer testimonials is essential because people are more likely to buy from someone they know and trust. See how Foundation Finance does it!
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LinkedIn Business Page
A LinkedIn profile is a business asset not to be overlooked. It exudes professionalism and is an excellent tool to generate leads, drive website traffic and build brand awareness with customers and prospects. It’s also another way for your company to show up at the top of search results and authenticate itself in the eyes of the consumer.Other advantages include promoting your industry expertise, product tech and company news and updates. Want to network with clients and peers? LinkedIn is the perfect place to do that. In fact, we invite you to network with Foundation Finance on LinkedIn!
Foundation Finance can help you close more sales. Leverage the power of competitive and convenient financing every time you call on a customer! Contact us today for more info: 1-855-241-0024, [email protected].
