In today’s environment, old school sales tactics are more likely to do more harm than good. Customers have more information at their fingertips than ever before. Make sure you’re not sabotaging your sales by removing these four tactics from your sales calls. Persuasion. This old school tactic is still touted by many as the art […]
Build Trust in the Community with These Marketing Tips
Nothing grows your business like trust. Customers who trust you will come back for additional work and refer your business to their friends and neighbors. Focusing some of your efforts on building trust in your community can go a long way to boosting sales. Here are some tips for getting out there and exposing your […]
Strategies for Contractors for Tackling Flood Catastrophes
Hurricane Harvey stormed through Texas destroying homes and businesses and leaving many people wondering what’s next. The coming days and months are going to be busy and stressful for contractors and homeowners affected by the flood as they begin to rebuild. As a contractor, your time and services are extremely valuable. Here are a few […]
Fixing a Flooded Home
Hurricane Harvey has wreaked havoc on the state of Texas and now thousands of homeowners are looking for the next step in recovering from the damage. Many are wondering what restoration companies can actually do for the thousands of flooded homes. Here are a few surprising facts about fixing a flooded home: A flooded home […]
3 Tips for Selling with Financing
You’ve heard the commercials: “No payments for 90 days!” “12 months same-as-cash!” “Payments as low as $49/month!” Big box retailers love to advertise special financing promotions to get buyers to come off the fence and make a purchase. And guess what? It works. Actively promoting financing can be a valuable tool in your sales and […]
Top Marketing Tips for Contractors
While marketing has evolved over the years, there are some tried and true tactics that make an impression for your brand. Making the first impression of your brand a positive one for potential clients can be critical to converting an interested party to a client. These twelve tips can give you a head start on […]
It’s Not Too Late for Summer Updates
August is here and most families are thinking back to school shopping and preparing for fall but there’s still time to complete some updates around the home. Whether they are looking to see or fix up their starter home, these updates can boost curb appeal and leave their home looking fresh for the rest of […]
Electronic Signing Saves Time, Adds Convenience
When closing a sale with a customer, making the experience as seamless as possible can be the difference between a successful sale and one that falls through. Using electronic loan documents can show your customer that you have respect for their time and that your company is technologically advanced. Here are some ways electronic signing […]
Capitalize on Local SEO to Generate More Leads
It is more important than ever to take advantage of every marketing resource available to generate more leads. Straight North, a Chicago based SEO company, recommends utilizing Local SEO to reach those potential customers in a company’s local markets. See below for the top reasons why you should be using local SEO to generate more […]
Best Practices for Managing your Business’s Income
Managing your cash flow can be the key to keeping your business financially stable in an unstable industry. These tips can prevent financial surprises in the future. Don’t use your cash as a financing tool. Home improvement business owners often make the mistake of using their anticipated cash flow from future jobs as a […]
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