A good reputation can make a big difference when a homeowner is choosing who to hire for their next big job. Ensuring you have a positive online reputation means you can draw more customers to your business. One of the best ways to create a good impression is by having plenty of testimonials online. Check …
Having an in-house financing program as part of your sales toolbox is a tried-and-true method for many retail industries. Consumer financing programs like same-as-cash and low monthly payments are common in furniture and jewelry stores and widely popular in vehicle dealerships. So why are some home improvement contractors reluctant to offer financing? Let’s break down …
Fall is in full swing and winter’s not far behind. What’s your plan for ending the year strong? If you’re scratching your head wondering what exactly to do, don’t worry! We’ve got the perfect fall strategy to increase sales and add projects to your calendar. Capture a sale from your leads. Don’t let that sales …
Financing isn’t just a fancy word for customers to borrow money, it’s a program that gives customers hope, businesses strength and P&L statements a positive boost. When you’re in an industry that provides high ticket products, services and an abundance of options, you know that the customer’s pockets have to be lined with an abundance …
In a home improvement industry packed to the brim with competition, how do you set yourself apart and get noticed by future customers? The answer is simple: showcase your work. Take pictures, share videos, let the wow factor of your talents and expertise raise your business above the competition. Let’s be clear here…we’re talking about …
As summer winds down and the temps begin to cool, home improvements certainly aren’t following suit. In fact, the fall season is crunch time for homeowners trying to sneak in late season projects or looking for a pro to complete a yet-unfinished DIY project. This is the perfect time to build your sales pipeline and …
Home improvement activity is still on the rise right along with building material prices. Rather than taking a cut in profit, home improvement contractors are forced to increase their project quotes, daunting some homeowners’ dreams. Know what else is on the rise? Financing! Financing is playing a stronger part in getting homeowners what they want…but …
With the lumber shortage a major issue still causing home improvement project delays and supply price hikes, scrambling to find lumber and building materials is a true struggle. So much so that NASA is even looking at creating its own alternatives to lumber! If NASA can do it, so can the home improvement contractor. According …
A sales pipeline filled with leads is an invaluable element to keeping you in business. Word on the home improvement contractor street, however, is telling us that lead building has taken a nose dive. Just because sales are trending up right now doesn’t mean you should stop collecting and contacting referrals and leads. Your bottom …
The pandemic created an unexpected rise in home improvement sales that surpassed expectation. A byproduct of this rise in demand was a shortage of supplies. That supply shortage increased costs, pricing and wait time for consumers. What’s next? Are you ready for the next industry shift?! According to the August 2021 Economic & Industry Update …
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