Customer Financing Can Soothe Unexpected Market Spikes - FFC

Customer Financing Can Soothe Unexpected Market Spikes

What’s worse than a sudden price hike in supplies? Watching your customer take a hike after seeing an unexpected project cost increase. Home improvement contractors can’t control the market, but there is a way they can control their customers’ reactions to environmentally influenced pricing.

Financing.

Providing financing for your customers makes dreams come true. The word alone evokes hope. But let’s do a test…

Lumber.

That word evokes a completely opposite feeling, doesn’t it?! Extreme lumber price increases have negatively impacted both homeowners and contractors. Although prices have recently begun to drop a bit, they’re still up more than 200% compared with this time last year.

Now imagine last year. We were in the middle of a pandemic. The economy was unstable and the unemployment rate skyrocketed. And now let’s go back to…

Financing.

Offering financing with low rates, long terms, deferred payments, half payments, high approval rates…it’s both your and your consumers’ happy place! You can’t control how the environment influences supply prices and consumer demand, but you can control YOUR environment.

Benefits of In-House Financing

The benefits are widespread and the drawbacks nearly nonexistent. Providing an option for your customers to pay for their home improvements in a way that’s affordable regardless of unfortunate market spikes and supply price increases…is a total win.

Here’s why:

  • You can close the sale on the spot. No hemming, hawing and thinking about it.
  • Lets your customer dream, dream bigger, and feel secure in the outcome.
  • Your in-house financing has the same or better rates than a prime lender. And your dealer cost for a top-tier rate could be free!
  • The positive experience creates a repeat customer and gains customer referrals.

These are benefits that can’t be replicated without an in-house financing program. Who knows what the future economy and marketplace will bring. As we’ve experienced in the last two years, it’s quite unpredictable! Give your business the best chance for continued success, offer financing and be in control of the sale from start to finish.


You can build on us. Enroll today in the Foundation Finance dealer network. Contact us for more info: 1-855-241-0024, [email protected].

P.O. Box 437
Schofield, WI 54476

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