The urge to impress is an uncapped human trait…especially if you’re a homeowner in a competitive neighborhood. Holiday light displays aside, one in five homeowners admits to doing a home improvement project just to one-up the neighbors. And one in four homeowners added or refurbished a deck with the intent to impress someone. A recent Wilsonart study reports that 34% of home improvement and renovation projects are only done to “keep up with or impress a friend, family member or neighbor.”
Listen up contractors, homeowners are spending nearly $4,000 just to ‘keep up with the Joneses!”
Are you ready to grab those projects and close some “neighbor-envy” sales? With summer remodeling season coming in fast, what’s your strategy? Ahem, might we suggest adding financing options to those sales calls?
Here’s why financing matters…especially in these situations. When it comes to impressing the neighbors, budget is often an afterthought (or not thought of at all). The homeowner knows he wants this envy-upgrade–and quickly–but doesn’t exactly know how he’ll pay for it. Adding financing to your project specs takes care of any anxiety felt when cost comes into the conversation. When the homeowner realizes he can have that two-story deck surround with an outdoor kitchen overlooking the in-ground pool with a water feature…for only $200 a month…it’s a done deal.
Foundation Finance is there for a dealer at every step of the financing process. Whether it’s an impatient homeowner, a frugal homeowner or a homeowner worried about credit ratings, there’s a financing promotion that should meet their needs. The big difference with Foundation Finance is the expert dealer support team dedicated to helping dealers through any situation. And when it comes to keeping up with the Jones’, financing is your smartest sales angle.
Popular exterior one-uppers. In a survey by Wakefield Market Research, the top 10 exterior home improvement projects done to impress the neighbors are:
- Landscaping — 41%
- Deck(s) — 25%
- Windows/door replacement — 23%
- Porch — 23%
- Repairing property damage — 21%
- Whole-house remodel — 17%
- Entertainment space — 16%
- Roofing — 16%
- Siding — 12%
- Garage — 11%
The endearing need to keep up with the neighbors is a contractor’s dream…with no better sales inspiration than a little neighborly competition. Summer is nearly here. Is your financing in place? Learn about becoming a dealer in Foundation Finance Company’s network or enroll free today.