The number of roofing businesses in the United States has grown an average of 1.8% each year from 2017 to 2022. With competition on the rise, how do you grow your roofing business? Your competitors likely have access to the same materials you do, but you control the quality of your customer service. Make sure your customers are happy with the service you provide to build your bottom line, increase project size, and strengthen your customer base.
Have you ever needed to speak to a person at a company but struggled to reach them? Leaving customers on hold for long periods of time, sending them straight to voicemail, or leaving their emails unanswered can leave a bad impression on your customers. Look for ways to improve your customer communications and set expectations so your customers will know how to get your attention.
Don’t wait for your customers to reach out to you. If you have an unanticipated delay or an update about your customer’s new roof, call them up, explain what’s going on, and set new expectations for project dates.
Most people know very little about roofing materials and the installation process, which can leave them confused about what to expect or struggling to figure out what questions they should ask to ensure they are getting a good deal. Be proactive by going over the benefits of different roof types, explaining how the process works, and sharing any other information that you think customers should know before getting a new roof.
Don’t disappear after you complete a customer’s roofing project. Add them to a past customer drip campaign, add them to your newsletter, or make a note to check on them every so often to make sure their roof is holding up as expected. You can also provide helpful maintenance guides and tips so past customers can keep their new roof in good condition.
Honing in on the needs of your customers and providing excellent customer service can set you apart from the roofing competition. Working with Foundation Finance can also help. We offer roof financing for customers with FICOs as low as 600 and our free APRs start at 7.9%.