In a home improvement industry packed to the brim with competition, how do you set yourself apart and get noticed by future customers? The answer is simple: showcase your work. Take pictures, share videos, let the wow factor of your talents and expertise raise your business above the competition.
Let’s be clear here…we’re talking about consistently highlighting your work, posting it socially, and getting creative with your “show and tell” marketing. When you can capture and engage your target audience you’re on your way to gaining valuable leads. A photo or video can sell your business when you’re not even present in the conversation.
Ready to build some leads? Here are a few simple ways to showcase your work:
- Take project before and after photos
- Capture funny moments during the project
- Video the final reveal with the customer
- Feature a pic of your team with the completed project
Don’t be afraid to try something new and really highlight your craft for the consumer. Here are some great ways to make strong impressions:
Creating a “projects portfolio” on your website is a great way to show the quality of your work. You can display your photos in an organized way while allowing viewers to browse through images at their own pace. Showing potential customers the excellent work you’ve done in the past can encourage them to work with you in the future.
TIME LAPSE IMAGES
When your project comes to an end, a good way to showcase it is to share a time-lapse video of the entire build. Time-lapses are engaging because they show your entire project in a short span of time. Set up a camera before any construction starts and let it record until you’re done in order to show every step of the project. GoPros work great for this type of setup.
People love to see aerial shots. Imagine the photos or video footage a drone can provide gliding over a new roof installation. A drone can show everything you’re doing from a unique point-of-view. Because your audience generally can’t see your work from above, showing it via a drone can heighten viewer interest in your projects.
Share your projects on social channels with photo stories. Facebook, Snapchat and Instagram have “story” features that let you share a real-time view of your project via your smartphone or tablet. A 24-hour expiration of these stories makes them feel more “live” and creates a sense of urgency around viewing your content.
Your target audience needs to know you’re out there before they’ll reach out to you for a project estimate. Convince them you’re the right person for the job by showing off your work ahead of time.