The Importance of Customer Emails - Foundation Finance

The Importance of Customer Emails

Whether you鈥檙e a larger home improvement dealer or a smaller contractor, emails can relay more than a message, they can build relationships and your book of business. Email marketing has always been important鈥ut it has quickly become the go-to tool to communicate fast and effectively with your customer base. If you鈥檙e not already communicating with your customers via email, we鈥檝e got some great reasons why you should start now.

  • Directly communicate your current business status.
  • Alert customers about product sales and promotions.
  • Share your voice, your story, your brand.
  • Build awareness of your website and social channels.
  • Reach the right people at the right time with your message.
  • Stay top of mind with customers and leads.
  • Request feedback with surveys and follow ups.
  • Increase leads and build your sales pipeline.
  • Increase sales.

What To Say.

Start simple. Welcome a new customer, thank customers for their business, ask customers for feedback on a product or service, request a recommendation. If possible, include an offer or discount. Always include links to your website and social channels for more information.

Be sincere. Whether your message is long or short, enhanced with graphics or simply text, the best practice for an effective customer communication is to let the customer know you care. Their business is valuable to you, especially now when consumers are weighing every financial expenditure with great care.

Still not sure what to write? Foundation Finance provides its dealer network with a variety of prewritten email templates you can use to help advertise your financing advantages. Available at no cost and whenever you need them, these templates are a great resource to kick start your email marketing with little effort.

Most consumers read their emails at least once a day, often multiple times. It鈥檚 a channel of communication that鈥檚 been around for 50 years, since 1971, and hasn鈥檛 lost its effectiveness or allure. Think of the emails you鈥檝e clicked on recently. Any from a business? If you鈥檙e not already communicating with your customers via email, this is the perfect time to begin.聽 Next time you get an email from Foundation Finance, let us know what you think, we鈥檇 love to hear from you!

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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