Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We鈥檙e here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.

Financing

Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Set Your Business Apart

March 17, 2023
Picture of several hard hats on the ground

There鈥檚 no shortage of contractors in your field, so finding ways to set your business apart from the competition is an important part of your long-term success strategy. Some companies rely on their long years of experience while others focus on a specific niche in the market to hone in on a specific customer base. […]

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Adjusting Your Sales Strategy Based on Homeowner Motivations

March 10, 2023
Homeowners shaking hands over job proposal

Why is your customer hiring you? Is something broken? Are they crossing an upgrade off their wish list? The reason why a homeowner is getting work done is often just as important as what the project actually is. Check out these tips to adjust your sales strategy to match the homeowner鈥檚 motivations. Repair When something […]

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Creating a Stronger Sales Pitch

March 3, 2023
Home improvement contractor shaking hands over sales pitch

How do homeowners find your business? Many likely find you online or through friends and family who have worked with you in the past. Wherever they come from, getting in touch with them is just the first step to closing their sale. Once they reach out, you have to close the deal. Make sure your […]

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What to Include on Your Financing Page

February 24, 2023
Contractor at a computer adjust their financing page on a website

Adding financing to your website can attract new business and help close sales for those who are on the fence or waiting until their tax returns come in. Not sure what to include? Here are some must-have items to consider! Financing Explanation Some customers may be surprised to learn that you offer home improvement financing, […]

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Close More Sales with Financing

February 17, 2023
Contractor shaking hands over project

Affordability is often one of the delaying factors homeowners consider before finalizing a deal. Offering home improvement financing allows you to take the total cost of a project and break it into affordable monthly payments for your customer. Here are some of the ways you can save your customers money with Foundation Finance. Competitive APRs […]

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How to Showcase Your Work

February 10, 2023
Person taking a landscape picture of a completed kitchen remodel

Whether you鈥檙e in a specialized field such as window or roof installation, or work with a broader range of home improvement projects, showcasing your work can help attract and close new business. Show off your best work by creating a portfolio of images and descriptions of the work you鈥檝e done. Here are some tips to […]

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Free Email Marketing Templates

February 3, 2023
Contractor at desk checking their email on their smartphone

Even in an era of email filters, email marketing can be an effective means of nurturing potential customers to create new business. Most consumers check their emails at least once a day, so if you鈥檙e not already communicating with your customers via email, now is the perfect time to begin. Here are some financing topics […]

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10 Tips to Increase Referrals and Repeat Customers

January 27, 2023
Office workers at a table for a planning meeting

Direct mail, social media, Google Ads and other marketing efforts are excellent ways to find and nurture new customers. However, many contractors let the connection they have built with new customers fade once the job is done. Grow your business and close more sales with referrals and repeat customers with these simple tips. Lay the […]

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How to Close More Sales with Financing

January 20, 2023
Hand holding a magnify glass over a stack of coins and miniature wood houses

Financing gives customers more buying power, affording them the ability to update their home with no compromises. That鈥檚 why promoting your financing options is just as important as promoting your other services and experience in your field. Many homeowners who could benefit from low monthly payments are not aware of financing options when they start […]

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How to Improve Your Online Reputation

January 13, 2023
Wood blocks with colors that go from red to green with accompanying wood block faces that range from sad to happy

Having a good online reputation can make a big difference when a homeowner is choosing who to hire for their next project, but many contractors don鈥檛 find the time to ask for reviews. Unfortunately, this creates a missed opportunity for customers to share their positive experience and leaves no balance for the occasional dissatisfied customer […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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