Foundation Finance Blog
Looking for ways to grow your business? We鈥檙e here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.
Business Tips
Grow your business with confidence with the tools, tips, and strategies catalogued here.
Financing
Everything you need to know to offer home improvement financing.
Home Improvement
Looking for customer-friendly ways to complete your next project? Look no further!
Industry News
Keep up with the latest industry news and technology.
There鈥檚 no shortage of contractors in your field, so finding ways to set your business apart from the competition is an important part of your long-term success strategy. Some companies rely on their long years of experience while others focus on a specific niche in the market to hone in on a specific customer base. […]
Read MoreWhy is your customer hiring you? Is something broken? Are they crossing an upgrade off their wish list? The reason why a homeowner is getting work done is often just as important as what the project actually is. Check out these tips to adjust your sales strategy to match the homeowner鈥檚 motivations. Repair When something […]
Read MoreHow do homeowners find your business? Many likely find you online or through friends and family who have worked with you in the past. Wherever they come from, getting in touch with them is just the first step to closing their sale. Once they reach out, you have to close the deal. Make sure your […]
Read MoreAdding financing to your website can attract new business and help close sales for those who are on the fence or waiting until their tax returns come in. Not sure what to include? Here are some must-have items to consider! Financing Explanation Some customers may be surprised to learn that you offer home improvement financing, […]
Read MoreAffordability is often one of the delaying factors homeowners consider before finalizing a deal. Offering home improvement financing allows you to take the total cost of a project and break it into affordable monthly payments for your customer. Here are some of the ways you can save your customers money with Foundation Finance. Competitive APRs […]
Read MoreEven in an era of email filters, email marketing can be an effective means of nurturing potential customers to create new business. Most consumers check their emails at least once a day, so if you鈥檙e not already communicating with your customers via email, now is the perfect time to begin. Here are some financing topics […]
Read MoreDirect mail, social media, Google Ads and other marketing efforts are excellent ways to find and nurture new customers. However, many contractors let the connection they have built with new customers fade once the job is done. Grow your business and close more sales with referrals and repeat customers with these simple tips. Lay the […]
Read MoreFinancing gives customers more buying power, affording them the ability to update their home with no compromises. That鈥檚 why promoting your financing options is just as important as promoting your other services and experience in your field. Many homeowners who could benefit from low monthly payments are not aware of financing options when they start […]
Read MoreHaving a good online reputation can make a big difference when a homeowner is choosing who to hire for their next project, but many contractors don鈥檛 find the time to ask for reviews. Unfortunately, this creates a missed opportunity for customers to share their positive experience and leaves no balance for the occasional dissatisfied customer […]
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