Home Improvement Blog- Foundation Finance Company

Customers Are Asking For Financing

By Foundation Finance | April 16, 2021
Professional female sitting across a young couple explaining contract details

After a year of unprecedented time stuck at home, homeowners don’t want to wait any longer for a remodeling upgrade. They want now what they’ve been dreaming about for the past year. And the combination of impatience and a need for change is creating renewed opportunities for home improvement contractors. The best part of this […]

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The Sale Starts with the Search

By Foundation Finance | April 9, 2021
Computer with Google home page on the screen

It’s spring! With the warmer temps, homeowners are bursting out of their front doors and embracing a new season of outdoor activity. That’s when they realize their deck didn’t fair well over the winter and the grill is falling apart. When their families start visiting again, there’s no room for all of them to fit […]

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Financing: The Tool of the Trade

By Foundation Finance | March 31, 2021
Piggy bank, calculator and office supplies on a desk

Americans spend half a trillion dollars every year on home renovations, according to census data. That’s not all out-of-pocket funding. Which means, for home improvement businesses, the most effective tool in your toolbox is the one that captures those sales! Studies show that offering financing increases sales close rates by 18% and job sizes by […]

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It’s Time for Some Spring Sales!

By Foundation Finance | March 26, 2021
Man grilling meat for an outdoor BBQ

Spring sales are on every remodeling contractor’s mind right now as homeowners happily emerge from their winter hibernation with vivid dreams of home improvements. Are you ready to capture those sales? Remodeling activity is expected to increase as the temps rise, but businesses located in the sunbelt states should be prepared for an even bigger […]

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The Importance of Dealer Onboarding

By Foundation Finance | March 18, 2021
Hands holding a "Welcome Aboard" sign

When a finance partner puts its focus on the success of the businesses within its network, an onboarding strategy is an important component. Communication, guidance, expert training and continuous interaction are musts for anyone learning a new process, especially one with the potential to increase the bottom line. Foundation Finance has a multi-step approach to […]

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One Year Ago

By Foundation Finance | March 12, 2021
Black paper calendar on a wooden table

When the World Health Organization declared the coronavirus a pandemic last March, we entered a realm that no one could have imagined. As we maneuvered through it day by day, week by week, month by month, change was the one constant. Consumers and businesses alike faced enormous challenges while riding an economic rollercoaster that wasn’t […]

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New to Financing? Get Free Training!

By Foundation Finance | March 5, 2021
Warehouse staff on a video call in storage warehouse

When you enroll in a financing program but don’t take the time to learn how to offer it, what’s the benefit in that? Maybe you think you can ‘wing it’ as you go, but that’s not doing you or your customers any good. Although the financing process may be simple, the details and steps required […]

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Is ‘Customized Service’ the New Normal?

By Foundation Finance | February 25, 2021
Business women with headset talking on the phone smiling

When you think about it, what business isn’t providing customized service every day? Your support staff can’t guarantee exactly what question will be coming from the other end of the phone, or, what a customer really wants when they walk in your front door. Any service provided is a direct result of what the customer […]

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The Power of a Financing Partner

By Foundation Finance | February 19, 2021
Man and women shaking hands with notepads in hand

When you own a business—whether you’re a sole owner, it’s family owned, or you’re a franchisee—staying competitive in an evolving marketplace is a constant challenge. Closing sales is an even bigger battle when customers eventually realize they may not have enough savings or strong enough credit to afford what they came to you for. What […]

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We Gave our Website a Fresh Coat of Paint!

By Foundation Finance | February 15, 2021
Man sitting on couch looking at his computer with Foundation Finance Company's logo

Foundation Finance is excited to unveil a design refresh of its website. Strategically recreated with home improvement dealer satisfaction as the focus, we’ve kept the same page links and information you regularly use, but gave them a fresh coat of paint, so to speak! The nuts and bolts remain the same, such as Dealer Login, […]

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