Home Improvement Blog- Foundation Finance Company

If Financing Closes Sales, Why Aren’t You Using It?

By Foundation Finance | February 8, 2021
Paint brushes placed on top of can filled with blue paint

If you knew that using blue paint in your remodeling projects turned your prospects into sales, you’d obviously use more blue paint, right? So, if you know that offering financing closes more sales, you’d be talking about it in every sales conversation, right? Well…that’s where the head-scratcher comes in. Even though offering financing increases your […]

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Promote Financing for Increased Sales

By Foundation Finance | January 29, 2021
Financing available words on wooden blocks

One positive thing the pandemic did for home improvement contractors was increase the demand for home renovations! Typically, increased demand denotes increased sales. Not so in the home improvement marketplace. The increased demand for home improvements increased the opening of new home improvement businesses. What did that do? Create more competition. How do you differentiate […]

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Give Your Customers A Second Chance

By Foundation Finance | January 25, 2021
Second chance written on blackboard with heart symbol instead of O

Budgets, bills, depleted nest eggs, roller coaster credit scores…homeowners have a lot to contend with lately. But their home improvement dreams are just as strong as ever. Many homeowners have found themselves in different financial situations since the pandemic began. Some don’t even realize their credit scores, or FICOs, have dropped until they try to […]

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Finance Your Customers’ Staycations

By Foundation Finance | January 15, 2021
Couple toasting glasses while relaxing on a sun lounger near swimming pool

Staying home means something different than it did less than a year ago, prior to the onset of the global pandemic. Canceled travel plans and time on the couch sparked innovations for home atmosphere re-creations. Vacations changed to staycations and staycations transitioned to home renovations. For home improvement contractors, this is a golden opportunity to […]

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New Remodeling Business? Add Financing!

By Foundation Finance | January 11, 2021
Open sign at the front of a business window

Amidst business closings and shutdowns, the current pandemic also opened the door to new or expanded opportunities arising from an unexpected side effect—home improvement. When stay-at-home orders were enacted across the country, homeowners were taking inventory of their home environments. They needed office space, better kitchens and expanded outdoor living spaces. Remodeling contractors were in […]

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Your One Word for 2021: Financing

By Foundation Finance | January 4, 2021
The word financing laying on top of a pool of dollar signs

Welcome to the new year! Are you ready to start strong? Toss those resolutions aside and focus instead on one goal, one word, that can build your business with a simple yet effective strategy: financing. The 2020 pandemic forced many to stay at home, bringing to light their drab interiors and small outdoor spaces. More […]

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2020 “Best Of” Blog Review

By Foundation Finance | December 27, 2020
Year End Review written on sticky notes with a road in the background

There’s a story that plays out in the year review of our 2020 weekly blog series, not only in our topics but in your reaction to them. As the prevalent phrase-of-the-year states, “We’re in this together,” and our efforts to provide tools, tips and inspiration for your business have been evident in the 52 articles […]

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Home Improvement Dealers: A “Night Before Christmas” Parody

By Foundation Finance | December 16, 2020
A hand holding cash money against Christmas background

This week’s blog is published four days before December 25th.  In celebration of the most well-recognized, iconic holiday poem in American pop culture, we’re bringing you our own Foundation Finance version of ‘Twas the Night Before Christmas. ‘Twas the night before Christmas, when all through the showroom not a dealer was stirring…it was late, they’d […]

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Pack Your Pipeline With Sales!

By Foundation Finance | December 11, 2020
Hand pointing with a pencil at a sales funnel chart during a business meeting

Sales pipelines are vital to keeping you in business. But cold calling is like running your nails down a chalkboard! It’s important to dedicate time throughout the year to consistently build a strong pipeline of sales prospects. We’ve come a long way from the cold call era and incorporating lead-building into your business processes is […]

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The Appeal of a Financing Promotion

By Foundation Finance | December 6, 2020
Couple using tablet on couch near stack of moving boxes

Have you used financing offers to grow your business? If not, you’re losing out on sales. A financing promotion can not only close sales, but attract new customers, making them aware your business exists and giving them a taste of what you have to offer. Even someone who doesn’t make a purchase now may still […]

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