Finding new customers in the winter months can be challenging, especially in the home improvement industry. Make sure your business meets or exceeds your goals for the colder season with these quick tips to boost your winter sales.
Lead with Low Monthly Payments.
Some customers get cold feet when they learn about the financial realities of their project or renovation. Luckily, we offer special promotions for ALL approved customers as well as free reduced APRs to make offering your customers low monthly payments easy! Learn how it works here.
Keep an Eye Out for New Customers.
You never know when or how a new customer is going to reach out to you. Make sure your social media channels, emails, voicemail, and website are each set up to alert you when there’s a new message. When you get that alert, respond quicky; customers tend to respond best within the first five minutes of reaching out to you.
Revisit Past Customers.
If a customer was happy with your work in the past, there’s a good chance they’ll want to work with you again in the future. The problem is, business cards get lost, phones get replaced, and after a while, past customers may not know how to get in touch with you. Make it a habit to reach out occasionally to see how your past customers are doing and if they have any new work or referrals for you.
Shift Your Focus.
Many projects are best completed during the warmer months, so consider highlighting some of the more seasonal projects this winter. Send out an email or postcard letting your customers know what projects you recommend and how they could benefit from completing them this winter.
Use Digital Resources.
You and your customers can stay warm and dry inside while planning their next project thanks to digital resources. Look for programs that can digitally show your customers what their completed project will look like and use Foundation Finance for online financing applications and electronic document signing. Digital training and assistance on financing processes can also help ensure a smooth sale.