Customers Will Love Your Financing Pitch - Foundation Finance

Customers Will Love Your Financing Pitch

Let’s be real. Home Improvement dealers bank on the dreams and ambitions of homeowners who want to upgrade their abodes. And God bless HGTV and all the home improvement shows that continually fuel the dreams of new and established homeowners. Whether it’s upgrading a kitchen, remodeling a bathroom, or purchasing energy-efficient windows, the project upsell and sales closer are nearly slam dunks when you can strengthen the customer’s purchasing power with affordable financing.

The pitch is easy when you’re partnered with a supportive financing company like Foundation Finance. Aside from the customized training, dealer support and dealer discount programs, having financing options in your sales tool kit creates an essential one-stop-shop experience for your customer. Far too often the price of a dream renovation can turn out to be a dream breaker and a project shrinker.

“You Can Afford This with Our Easy Financing!”

Financing can keep your customer’s home improvement dream–and your sale–alive. In fact, it can make you a bit of a hero, especially if you’re working with a tier 3 customer who may not even qualify for financing from a bank. The bottom line is, you don’t want anyone walking out the door without finalizing your sale, financing and all.

Here are some financing pitch tips your customers will love:

  • Lead with low monthly payments

    Hearing the payments for their dream renovation could be lower than $100 per month is much less unnerving than hearing a stark total cost of $10,000-$15,000. Mention any promotions, too, which will help defer concerns about getting the best deal. For example, Foundation Finance is currently featuring a 0%/Equal Pay promotion along with its standard same as cash, deferred payments, reduced interest rates and extended terms up to 180 months.

  • Use your digital resources

    Make the financing process immediately convenient for the customer with online loan docs, credit decisions in minutes, and electronic document signing with DocuSign. You can pitch the financing and close the sale right in your customer’s home. Foundation Finance provides these resources at your fingertips 24/7 through its secure dealer portal. You’ll also have access to training and assistance on all digital processes to ensure smooth sailing for everyone.

  • Start that dream project earlier

    No one likes to wait once they’ve signed on the dotted line. When the financing is wrapped up at the sales call, you can schedule the customer’s dream project sooner rather than later. The customer gets their upgrade faster and you get paid faster!

You can clearly see the advantages of offering financing as part of your sales pitch, and with these tips your bottom line will see the advantages, too! If you’re not already part of Foundation Finance Company’s dealer network, now is the time to join. (It takes less than 5 minutes to complete the enrollment app.) The company’s 0%/Equal Pay promotion runs through the end of April, and dealers also have a chance to win a trip to Aruba in its Fiesta 7 contest, ending April 30, 2020.


Foundation Finance can help you close more sales. Leverage the power of competitive and convenient financing–every time you call on a customer! Contact us today for more info: 1-855-241-0024, [email protected].

P.O. Box 437
Schofield, WI 54476

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