HVAC dealers: this is your moment! You’re in an industry driven by the basic human need to stay warm. As winter approaches, it’s your time to shine. Are you ready?
Everyone’s comfort level is different, but external temps inevitably drop and homeowners’ heaters inevitably power on. When they don’t power on or suddenly stop working, a panicked homeowner will call a local HVAC business for a fast repair or replacement–regardless of their financial means.
Realistically, most homeowners don’t ‘save up’ for an HVAC breakdown, and the expense to repair or replace an HVAC unit isn’t exactly pocket change. But you can easily capture or upgrade a panicked sale with an attractive in-house financing program. In fact, offering HVAC financing options to every customer at every appointment is one of the most successful strategies to close more sales.
Sales Success: Monthly Payments
Every dealer is challenged with price-sensitive consumers. When you have a financing program at your fingertips, the most effective strategy is to present the repair or replacement cost as a monthly payment, such as: “It will only cost around $80 a month for the full HVAC install.” Add in the beneficial upgrade cost, too: “You can upgrade to a high-efficiency package and save more on energy costs for only an additional $10 per month.”
Not every potential customer has a perfect credit score, but that doesn’t mean they’re not the perfect customer! Wright Kimbro, FFC’s HVAC bus. dev. mgr., recently spoke at the EGIA Lead conference on how financing helps HVAC contractors grow their sales and build long-term relationships with clients. Kimbro emphasized: “Providing financing to a lower-credit consumer creates a customer for life. They are grateful for the HVAC contractor solving their problem and will use that contractor again down the road…and tell other people about the contractor.”
It’s getting colder by the day…and meeting your year-end business goals is heating up as we near the end of the year. There’s still time to enroll in Foundation Finance Company’s dealer financing program and make a positive impact to your bottom line. Click here for our financing program overview or enroll free right now!