Foundation Finance: The Power of a Financing Partner

The Power of a Financing Partner

When you own a business—whether you’re a sole owner, it’s family owned, or you’re a franchisee—staying competitive in an evolving marketplace is a constant challenge. Closing sales is an even bigger battle when customers eventually realize they may not have enough savings or strong enough credit to afford what they came to you for. What do you do when your customer walks away from the sale because of a lack of financing? It’s a powerless feeling for a business owner.

Can you continue to reconcile these sales losses on your own? Maybe. Can you strengthen your success factor by incorporating a financing program that complements your business model and increases your sales closings? YES!

We get it because we saw the missed connection from lost home improvement sales due to lack of financing. Foundation Finance Company was founded over eight years ago to serve the home improvement industry by providing affordable financing plans for its customer base. We give business owners and sales teams the ability to take control of the sale by putting the power of customer financing in their hands.

A Reliable Financing Partner

While it’s possible to utilize more than one financing company, choose the company that exemplifies a true partner relationship. Strong communication, continued support, industry expertise, decision fairness…these are qualities you should expect from a partner that vows to increase your close rate.

When you’ve got a valuable financing partner at your side, you’re not the only one focusing on growing your bottom line. It’s a team effort! A good home improvement financing partner should have:

Technical and financial expertise
An understanding of contractor needs
Competitive financing terms
Flexible financing promotions
Responsive and expert live support
Industry knowledge and tenure

We understand what home improvement dealers need to close more sales: deep, flexible credit approvals, fair bids, fast credit decisions, a simple funding process, valuable support and quick payments. Although it’s free to join the Foundation Finance dealer network, the sales success factor is priceless! End the powerless feeling of losing a sale and partner with us today.


You can build on us. Enroll free in the Foundation Finance dealer network. Contact us for more info: 1-855-241-0024, [email protected].

Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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