Customers and contractors don’t always see eye to eye on what matters most. For you, a job well done might be the ultimate goal, but your customer could be looking for something more. Pay attention to the questions they ask and the requests they make; these are clues to what’s really important to them. And if those clues don’t come naturally, don’t be afraid to directly ask what matters most.
What Your Customer Actually Wants…
Communication & Transparency
Some people just want to know what’s going on. If you’re going to be late because your last job is taking longer than expected, give the customer a call with an update. If there’s a chance the project could end up costing more than expected or the materials you need for their job are backlogged, let them know as soon as possible.
A Solid Timeline
The 'when' of a project can be just as important as the project itself. Listen for cues that a completion date really matters to your customer, and if possible, build extra time into your estimate to stay ahead of their expectations.
Affordability
No one should have to put off their project because of cost concerns. Help your customers feel more comfortable moving forward by offering monthly payment options that break a big price tag into manageable amounts.
Professionalism & Service
Most homeowners value a respectful business relationship. Showing up on time, answering calls and messages promptly, and staying organized all signal that you'll treat their home and project with care.
Options.
Homeowners appreciate having choices, whether that's material alternatives, flexible scheduling options or the options to use a financing plan. Offering real options shows that you respect their preferences rather than pushing a one-size-fits-all solution.
Expertise
Show your customers that you know what you're doing. Share your relevant experience, certifications and before-and-after examples from similar projects to reassure them that they have chosen the right contractor for the job.
Respect for Their Home
A person’s home is usually their most valuable possession. Be proactive about letting customers know how you will protect their home or landscaping, clean up after the job and minimize disruption while you are in their home.
Interested in other ways Foundation Finance can help you close your next sale?
Contact us for more info: 1-855-241-0024, [email protected].
