Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.

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Small Business Resources During COVID-19

April 10, 2020

The “new normal” of this pandemic environment is challenging everyone, from individuals to businesses and everything in between, up and down and all around. Daily media updates and pandemic details are mind-numbing. Unemployment is soaring and businesses are struggling to stay afloat. There is no longer a ‘business as usual’, but, amidst the chaos there […]

Reach New Customers with These “DIY” Digital Marketing Tips

April 3, 2020

With nearly half of small business owners doing “DIY Marketing”, a non-complicated marketing strategy is key to success. Fortunately, successful digital marketing isn’t about working harder, it’s about working smarter. Busy consumers are turning to convenient “Hey Alexa”, “Hey Google,” or “Hey Siri” methods to shop for just about anything, including home improvement services. If […]

Social Distancing & Sales: Foundation Finance Has the Right Tools

March 27, 2020

Spring is typically a home improvement high season for contractors. But this spring, it’s everything but typical as the coronavirus crisis continues to throw a monkey wrench into seasonal sales highs. Adapting to current conditions and taking advantage of the right tools to help keep your business moving forward as much as possible is essential. […]

Doing Business In A Challenging Economy

March 23, 2020

In trying economic times, when unexpected external influences radically affect day-to-day operations, businesses need to adapt to quickly changing circumstances in order to survive. The home improvement industry relies on the purchasing power of its consumers. During times when the consumer buying index is down, it’s your cue to turn the focus on your business. […]

COVID-19 Resources for the Home Improvement Industry

March 18, 2020

We’ve pulled together a resource of industry-related articles that may help guide business owners working within the home improvement sector. How one remodeler is responding to the Coronavirus: https://www.remodeling.hw.net/business/how-one-remodeler-is-responding-to-the-coronavirus-pandemic_o *Source: Remodeling A valuable Coronavirus planning guide for your business: https://www.remodelersadvantage.com/coronavirus-planning-and-your-remodeling-business *Source: Remodelers Advantage The impact of COVID-19 on the construction industry: https://www.constructiondive.com/news/6-ways-the-coronavirus-outbreak-will-affect-construction/574042 *Source: ConstructionDive Construction […]

Increase Spring Sales With 3 Simple Steps

March 16, 2020

We’re embarking on the spring season with many homeowners energized for growth and newness. It’s prime time to capitalize on those aspirations! Dealers who are proactive in their sales approach during the high seasons are also likely the ones that survive best in the low seasons. So, brush the winter dust off your pipelines and […]

Customers Will Love Your Financing Pitch

March 9, 2020

Let’s be real. Home Improvement dealers bank on the dreams and ambitions of homeowners who want to upgrade their abodes. And God bless HGTV and all the home improvement shows that continually fuel the dreams of new and established homeowners. Whether it’s upgrading a kitchen, remodeling a bathroom, or purchasing energy-efficient windows, the project upsell […]

A Foundation Finance Dealer Success Story – Shining the spotlight on Payless Kitchen Cabinets

March 2, 2020

Avo Barsoumian is a zealous business owner who never stops learning, growing and expanding his scope. He’s been in the home improvement business for 35 years, beginning his entrepreneurial adventure in 1985 as founder of Carpet Wagon, and simultaneously expanding into the kitchen and bathroom remodeling industry with Payless Kitchen Cabinets. Known for its convenient […]

The Zen of Home Improvement Funding

February 24, 2020

Most home improvement dealers will agree that stress isn’t a welcome addition to their workday. Yet it seems inevitable. Case in point: sending invoices and waiting to get paid for a project is a typical stressor. Especially when listening to reasons why the customer is delinquent on payments, can’t pay the remainder of the loan […]

Amplify Your Home Improvement Brand with These 3 Tools

February 17, 2020

In the past three years, home improvement spending nationwide has increased—nearly six percent annually, according to the Leading Index for Remodeling Activity. The question to home improvement dealers is…has your business growth increased along with that trend? If you’re not seeing a boom in your bottom line, it could be because you’re not being seen. Your consumer base needs […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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