Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
Click an article below to get started!
Most homeowners are concerned about two things when considering a remodeling project – cost and convenience. What is it going to cost them for the project and then how are they going to pay for it? These can be significant sales obstacles. You can easily overcome both of these by effectively promoting and using promotional […]
Social media can be a scary thing for contractors. After all, you just wanted to start a business, right? Now you’re being told you need to be on every social platform under the sun and it is overwhelming. Having a social media presence for your business is important and doesn’t have to be time consuming […]
Foundation Finance Company was certified as a great workplace by the independent analysts at Great Place to Work®. Foundation Finance Company earned this credential based on extensive ratings provided by its employees in anonymous surveys. “Our employees are our most valuable asset,” said Andrea McCullion, senior vice president of sales and marketing for Foundation Finance […]
You already know that offering financing to your customers as a payment option for their home improvement project is critical. Many contractors already offer in-house financing or go through a big bank to offer financing for their good credit customers. But what about the approximately 50% of people in the United States who are “credit […]
In today’s environment, old school sales tactics are more likely to do more harm than good. Customers have more information at their fingertips than ever before. Make sure you’re not sabotaging your sales by removing these four tactics from your sales calls. Persuasion This old school tactic is still touted by many as the art […]
Nothing grows your business like trust. Customers who trust you will come back for additional work and refer your business to their friends and neighbors. Focusing some of your efforts on building trust in your community can go a long way to boosting sales. Here are some tips for getting out there and exposing your […]
Hurricane Harvey stormed through Texas destroying homes and businesses and leaving many people wondering what’s next. The coming days and months are going to be busy and stressful for contractors and homeowners affected by the flood as they begin to rebuild. As a contractor, your time and services are extremely valuable. Here are a few […]
Hurricane Harvey has wreaked havoc on the state of Texas and now thousands of homeowners are looking for the next step in recovering from the damage. Many are wondering what restoration companies can actually do for the thousands of flooded homes. Here are a few surprising facts about fixing a flooded home: A flooded home […]
You’ve heard the commercials: “No payments for 90 days!” “12 months same-as-cash!” “Payments as low as $49/month!” Big box retailers love to advertise special financing promotions to get buyers to come off the fence and make a purchase. And guess what? It works. Actively promoting financing can be a valuable tool in your sales and […]
While marketing has evolved over the years, there are some tried and true tactics that make an impression for your brand. Making the first impression of your brand a positive one for potential clients can be critical to converting an interested party to a client. These twelve tips can give you a head start on […]
