Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Renting High Performance Tools

By Foundation Finance | September 12, 2016
Contractor using a jackhammer

Today, more contractors are renting tools they need instead of buying them.  Maybe it’s because their tool is in the shop or an extra tool could help on a big project; renting tools means fast, extra capabilities without spending an arm and a leg.  For example, instead of purchasing a $3,000 advanced jackhammer for a […]

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Financing Drives Incremental Sales

By Foundation Finance | September 6, 2016
Two hands holding a money bag and a house

A recent survey shows the importance of offering financing options and how it can affect your sales. Don’t Lose Out On Sales If you’re not offering financing to your customers, you could be losing up to 45% of sales. That’s a lot of money on the table! The survey shows that 45% of customers said […]

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Your Real Competition Isn’t Other Remodelers…

By Foundation Finance | August 29, 2016
Businessman meeting with a couple

Your real competitor is the homeowner. Technical and management skills are essential to selling your remodeling business/service to customers but skills like effective communication are equally important.  If you help the homeowner understand remodeling, you’ll likely end up with a higher percentage of closed deals from those prospects.  “People buy emotionally and rationalize their decision […]

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New Survey – How Homeowners Choose a Contractor

By Foundation Finance | August 22, 2016
Businessman crunching numbers of a project

A survey conducted by Contractor Nation of over 1,729 homeowners who reported hiring a remodeler in the past five years shows surprising data about the factors that go into choosing a remodeler.  Obviously homeowners are not relying solely on your website to make the decision.  The numbers show that an overwhelming number of homeowners start […]

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Why the Right to Cancel Period is So Important

By Foundation Finance | August 15, 2016
Contractor filling out finance paperwork

The Federal Trade Commission’s “Cooling-Off Rule” gives buyers a right to cancel their purchase for a full refund until midnight of the third business day after the sale. Many states have passed their own laws to further expand consumer protection.  For example, Maryland recently changed their rule to extend the time frame to five business […]

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Home Improvement Financing – A Simple Sales Solution

By Foundation Finance | August 9, 2016

You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Rather than waiting for your customer to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can help you close the sale today […]

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When Clients Ask “What’s Your Markup?”

By Foundation Finance | August 1, 2016
Customer Questions

Remodeling contractors are frequently questioned, “What’s your markup?” from potential buyers.  Do you know how you would answer? The idea is to respond with questions of your own to show you’re the expert. Here are a few suggestions on how to handle that question. Be confident with your pricing. It’s important to be clear and […]

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The Average Consumer Credit Score

By Foundation Finance | July 25, 2016
Tablet displaying a person's credit score

Ever wonder the credit score of your potential buyer?  You’ll never know for sure until their credit report is actually pulled but here’s a good benchmark. Lenders use different credit scores when looking at potential borrowers; the two best known are the FICO score and VantageScore.  According to Bankrate.com, the FICO score remains the most […]

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Jeff V, Manager, Massachussetts

By Foundation Finance | July 20, 2016

Working with Foundation Finance has positively affected my business because we have been able to get more customers approved than in the past. [Their] dealer fees are lower on higher tier approvals. My favorite feature of the Foundation Finance program is having the online system and having a personal contact. They are extremely helpful and […]

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Top Five Home Modifications for Baby Boomers to Age in Place

By Foundation Finance | July 18, 2016
High-end walk-in shower

As the population continues to age, baby boomers need to make the choice to either age in their own home or move to a community that can better serve their needs.  According to the 2016 AARP Age-Friendly Community Survey, the majority of the baby boomer generation would prefer to age in in their own home […]

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