Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Arthur Browning, General Manager

October 14, 2015

Foundation Finance Company o­ffers more approvals than other ‑ finance companies, including approvals for people with less than perfect credit, and they have a simple, streamlined process with fast funding. I’d recommend that other dealers sign up with Foundation Finance because the staff­ is professional, courteous and willing to work with the dealer to ‑ […]

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Michael Gaeta, Marketing Director

October 14, 2015

I have been doing this for 30 years and it is always hard to find a good finance company – one that is willing to talk to you and look at your customer as a person, not just a score. Our customers are happy with FFC’s terms and to date I have not had any […]

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Simple home improvement financing exists!

August 25, 2015

Two recent industry publications show that home improvement contractors are still struggling to find acceptable consumer financing options for their clients. The lingering after-effects of the housing market and financial collapse several years ago have led to some sources – like home equity loans – drying up. In its recent article “Back on Solid Ground,” […]

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Closing more sales with discount financing

June 19, 2015

“Discount” financing is a term that scares many home improvement contractors. But without discount programs, a lot of potential buyers would not qualify for financing … which means fewer sales can be closed. And fewer sales means lower profits. What is discount financing? Many banks, credit unions and finance companies will only make loans to […]

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Home show season – offer financing to attract buyers

April 28, 2015

Home show season is here! It’s that time of year when home improvement projects are on the minds of consumers. So why not take advantage of that excitement and entice buyers to your booth with some special home improvement financing offers from Foundation Finance Company? For approvals from May 1 – July 31, 2015, Foundation […]

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Home Improvement Contractors – Make it Easy for Buyers to Say YES!

October 27, 2014

Consumer financing programs like same-as-cash financing or low monthly payment financing are commonplace in the retail world. You see them advertised at furniture stores, jewelry stores … even doctor’s offices. Why? Because they help those businesses attract new customers and close sales. So why are some home improvement contractors reluctant to offer financing? Home improvement […]

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Foundation Fiesta 2 – Virgin Islands

June 24, 2014

It’s back to the real world after a few days of fun, sun and great times in St. Thomas, U.S. Virgin Islands, for the 12 winning dealerships in the Foundation Fiesta 2 contest that ran February 1st through April 30th. The trip, which ran from June 18-June 21, treated dealers to an amazing time as […]

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Lower pricing to help you close sales!

May 2, 2014

We’ve done it again! Effective May 1, 2014, we’ve got great new options for our dealers to help you close more sales. Same-as-cash pricing has been lowered Give your customers the benefit of a same-as-cash program and keep more money in your pockets. Dealer fees have been lowered for all same-as-cash with payments and same-as-cash […]

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Electronic Signing – Save Time and Money

February 21, 2014

What if you could virtually eliminate paperwork errors, save time handwriting loan documents, and make the signing process for your customers as simple as a few clicks of a mouse or swipes of a finger? Foundation Finance Company’s Kwik-Sign electronic loan document signing process does just that! Electronic Document Signing The process is simple: 1) […]

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Foundation Fiesta 2 Winners Have Been Chosen!

January 15, 2014

The winners have been chosen! 12 dealerships will be joining us in St. Thomas in June for a few days of fun and sun as a reward for their business and loyalty during the Foundation Fiesta 2 contest. We appreciate everyone who participated! IT COULD BE YOU NEXT YEAR! Check out pictures of last year’s […]

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Schofield, WI 54476

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