Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.


Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Home Improvement Financing – A Simple Sales Solution

May 12, 2016
Hand holding a light bulb through a pile of money

You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Rather than waiting for your customer to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can help you close the sale today […]

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Successfully Close an In-Home Sales Call

May 2, 2016
Couple discussing their project plans with contractor

From the moment the sales representative steps foot in the customer’s door, it’s so important to have a structured sales process to follow to increase the chances of a successful sale.  The sales process starts much in advance of the in-home sales call though. Advance Prep Research the client (and their home) ahead of time […]

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Are You Bidding on Jobs or Selling Them?

April 25, 2016
Contract agreement between contractor and customer

There’s a difference between bidding on a job and selling a job.  Bidding on a job means you present a price for a proposed job. Bidding is all about the price and the lowest (responsible) price wins. Comparatively, selling a job is showing a prospective customer that you can provide a product or service that meets […]

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Understanding Credit – What The Finance Companies See

April 18, 2016
Businessman clicking on credit report button

Your prospect has requested an estimate for a new roof, windows, siding and a water treatment system. The house is big, there’s a new Mercedes in the driveway and the customer is a manager at a large company. Score! But the customer’s home improvement financing request is denied by the finance company. What’s going on, […]

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Homeowners are ready to remodel: Offer financing to close the sale

April 8, 2016
Construction Engineer looking at blueprints

During the last recession, many American homeowners scrapped their ideas for home improvement projects as home prices dropped and access to consumer financing options was difficult.  According to the latest Bankrate Money Pulse survey (March 2016), home improvement spending is expected to rise in 2016 – 28% of U.S. homeowners will remodel or improve their […]

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Diane S., Finance Manager, Virginia

April 4, 2016

I just wanted to reach out and let Foundation Finance know that I am so very appreciative of the excellent customer service I receive from the Wisconsin team. In my 20 year career in financing, Foundation Finance, by far, has been one of the best group of people I have dealt with.  From our rep, […]

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Verification Tips For Easy Financing

March 25, 2016

Some home improvement financing companies, Foundation Finance included, complete a verification call with customers prior to releasing loan funds. This call serves to protect the contractor, the customer and FFC. It also allows FFC to introduce the company to your customer, review the information submitted on the application and to set the first payment date. […]

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Promote financing and close more sales

February 15, 2016

Do you make it easy for your customers to see that you offer financing? Or are they left wondering during your presentation … how can I afford this? Promoting financing in all your sales and marketing efforts can help set your customers at ease. There’s a reason you see promotions like “90 days no payments” […]

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New, simpler pricing makes closing sales even easier

December 29, 2015

We’re making financing even easier for our home improvement and water treatment dealers by offering new, simpler pricing options for the New Year. Contractors and dealers still have a large menu of financing programs to choose from, so finding the right offer for nearly every client is a breeze. More Ways To Close Sales Our […]

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More tools to help you close sales

November 24, 2015

You already know that Foundation Finance Company offers flexible, competitive consumer financing programs for the home improvement industry, including loan options for customers with less-than-perfect credit. And you know that our full suite of promotional programs, including same-as-cash financing, deferred payment options and reduced interest rate plans make it easy for you to find the […]

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