Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
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A recent survey shows the importance of offering financing options and how it can affect your sales. Don’t Lose Out On Sales If you’re not offering financing to your customers, you could be losing up to 45% of sales. That’s a lot of money on the table! The survey shows that 45% of customers said […]
Your real competitor is the homeowner. Technical and management skills are essential to selling your remodeling business/service to customers but skills like effective communication are equally important. If you help the homeowner understand remodeling, you’ll likely end up with a higher percentage of closed deals from those prospects. “People buy emotionally and rationalize their decision […]
A survey conducted by Contractor Nation of over 1,729 homeowners who reported hiring a remodeler in the past five years shows surprising data about the factors that go into choosing a remodeler. Obviously homeowners are not relying solely on your website to make the decision. The numbers show that an overwhelming number of homeowners start […]
The Federal Trade Commission’s “Cooling-Off Rule” gives buyers a right to cancel their purchase for a full refund until midnight of the third business day after the sale. Many states have passed their own laws to further expand consumer protection. For example, Maryland recently changed their rule to extend the time frame to five business […]
You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Rather than waiting for your customer to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can help you close the sale today […]
Remodeling contractors are frequently questioned, “What’s your markup?” from potential buyers. Do you know how you would answer? The idea is to respond with questions of your own to show you’re the expert. Here are a few suggestions on how to handle that question. Be confident with your pricing. It’s important to be clear and […]
Ever wonder the credit score of your potential buyer? You’ll never know for sure until their credit report is actually pulled but here’s a good benchmark. Lenders use different credit scores when looking at potential borrowers; the two best known are the FICO score and VantageScore. According to Bankrate.com, the FICO score remains the most […]
Working with Foundation Finance has positively affected my business because we have been able to get more customers approved than in the past. [Their] dealer fees are lower on higher tier approvals. My favorite feature of the Foundation Finance program is having the online system and having a personal contact. They are extremely helpful and […]
As the population continues to age, baby boomers need to make the choice to either age in their own home or move to a community that can better serve their needs. According to the 2016 AARP Age-Friendly Community Survey, the majority of the baby boomer generation would prefer to age in in their own home […]
Many homeowners are looking to make home improvements in hopes of upping the resale value on their home. However, the projects that will give them the most return on their investment are not always the most glamorous. Although updates to bathrooms and kitchens can increase buyer appeal, the ROI is low. According to the National […]
