Everything You Need to Know About Home
Improvement Financing
Close more sales with customer financing.
Financing isn’t limited to cars and big box stores. Learn how to leverage home improvement financing to close more sales and increase your average sales price. Whether you work in roofing, siding, HVAC, water treatment systems, or another home improvement field, we have the information you need to understand how to get the most from home improvement and renovation financing here. Explore all our blogs below or search one of these popular topics:
Customer Management
Learn how to nurture and support home improvement leads and customers once they enter your sales funnel.
Tips to Close Sales with Payment Plans
Cash, credit cards and payment plans are the most common options customers use to cover their home…
Don’t Forget…We Have Free Marketing Materials.
The new year is a great time to refresh your marketing materials, and when you partner with Foundation Finance, we have your financing-related marketing needs covered.
3 Ways to Build Customer Trust
Building trust with potential customers is the first step to closing a sale, creating a positive relationship, and earning referrals. Discover our top tips to build trust with your customers
Business Growth
Find key business tips and techniques to help grow and develop effective business practices.
Tips to Close Sales with Payment Plans
Cash, credit cards and payment plans are the most common options customers use to cover their home…
Don’t Forget…We Have Free Marketing Materials.
The new year is a great time to refresh your marketing materials, and when you partner with Foundation Finance, we have your financing-related marketing needs covered.
5 Essential Customer Service Skills to Master Before 2025
Learn how to keep your customers happy and create an exceptional customer service experience to generate new business!
Finding Customers
Explore new lead generation techniques and sources to create more customers for your home improvement business.
Financing: A New Way to Approach Leads
Homeowners look for quality and value when choosing a contractor to work on their home. Financing can…
Business Goals that Go Beyond the Financials.
Creating strong business goals isn’t as easy as some think. Many people focus only on their financial…
3 Tasks to Add to Your To-Do List This Fall
As the busy season starts to wind down, it’s a great time to analyze your year so…
How Home Improvement Financing Works
During the sale process you go over the value, timeline, and estimated price of the work your customer wants done on their home. Depending on the scale of the project, some of your customers end up stuck waiting for their application for a home equity loan or a mortgage refinance to go through. However, you can save time, close sales faster, and help your customers by offering a simple, flexible home improvement financing option.
Foundation Finance’s home improvement and renovation financing process is simple. You or your customer completes a short credit application online. We offer approvals for customers with FICOs as low as 600 so you can get your customers approved faster. We’ll typically let you know if your customer is approved in just a few minutes.
Once you have an approval, you can complete the home improvement financing documents online to print out or send them for electronic signing. After that, it’s just a matter of completing your project and submitting a completion form for funding. We will make a quick verification call to your customer and fund you by ACH. At that point, we handle all the billing and collection activities.
We also offer our home improvement contractors a variety of reduced APRs, half-pay, same-as-cash, and deferred payment programs to help close sales.
