When new leads come into your company, it is important to treat each one with “big fish” potential. Making a good first impression is vital to setting yourself apart from the competition and being in a position to close the sale. Below are seven tips you can use to close more deals by offering impeccable […]
7 Common Sense Tips for Closing More Sales Read More »
Very few contractors begin their businesses through marketing. Most start in sales or in the trades and are therefore less familiar with the cost and value of marketing investments. Below are five common marketing misconceptions that need to be understood and discredited to have a successful business marketing plan. Exclusive leads are the best leads.
5 Marketing Misconceptions in the Contracting Business Read More »
In last week’s blog post we discussed the way sales and marketing is received by this generation of homeowners. Their expectations and needs are different which means your approach to selling your work needs to be different. Find out what your prospect knows. Then: Home improvement sales representatives often went into sales meetings without any
Sales: Then vs. Now Read More »
Many factors have changed the game for remodeling sales. The recession, demographic shifts and the availability of data has changed the average home improvement customer. Customers are skeptical of product and service claims and are averse to anything that seems like pressure. This has shifted the marketing and selling model for home improvement businesses. Today’s
New Rules for Remodeling Sales Read More »
We all know that clients are changing, and in order to stay relevant, we must change with them. Today’s young clients have different buying habits than their parents. For instance, they want everything, and they want it now. But first, they will research online to learn all they can about their purchase, and to ensure
How To Sell To Younger Clients Read More »
Selling high value remodeling projects is a skill that all business owners or sales teams should have. It is especially valuable if you are planning to grow your business. There are several strategies you can apply to ensure higher rates of success. Your success depends on sales. If you’re asking questions like, “How can I
How to Sell High Value Projects Read More »
Clients who feel well served by your business are much more likely to recommend you or provide a positive review. Happy clients, recommendations and reviews are the fuel to future business. Here are some important tips for ending a project with satisfied clients. Set clear expectations Take the time to set expectations with your client
Success in a Service Business Read More »
“Speed to lead is the ability to successfully get in contact with the person requesting information on your products or services in a short amount of time as possible.” You’d think contractors/sales reps would respond to these inquiries immediately right? Unfortunately, that’s not the case. Last week we revealed that 40% of home services companies
Speed to Lead Series: Part 3 – How to Shorten the Lead Response Gap Read More »
40% of the home services companies that were surveyed NEVER responded to the request for service. You read that right. Shocking. But let’s back up. The study* surveyed 466 home services companies to test their speed to lead. In Part 1 of the series, we talked about what speed to lead is (how quickly you
Speed to Lead Series: Part 2 – The Results Read More »
As a business owner, you invest thousands of dollars to generate leads, optimize your website, show up in Google searches and build a lead management strategy. The problem, whether you realize it or not, is that your team is not getting back to leads in a timely matter and it’s costing you business. Do you
Speed to Lead Series: Part 1 – What is “Speed to Lead?” Read More »
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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