As a home improvement contractor, you’ve probably watched a customer get excited about a project, then go silent after the consultation. That hesitation often isn’t about price. It’s decision fatigue, the mental overload that comes from facing too many choices at once, and it costs contractors sales every day. What Is Decision Fatigue? Decision fatigue […]
Decision Fatigue: How Too Many Options Lose the Sale Read More »
Here’s What That Means for Your Business. The key to growing your business isn’t just finding new customers – it’s closing the deals you already have. But here’s the challenge: even when homeowners want a project done, affordability concerns can stall the conversation. Let’s Break Down the Numbers. According to the Federal Reserve’s Survey of
The Average Homeowner Has $8,000 in Savings. Read More »
Identify Leads That Need Nurturing to Start Closing More Sales! The average home improvement lead costs between $45 and $228.1 Once you get a lead, you have to reach out, follow up (possibly multiple times), answer questions and make project estimates. That’s a lot of time, energy and money spent chasing homeowners who may not
Unclosed Leads Cost More Than Just Time. Read More »
Customers and contractors don’t always see eye to eye on what matters most. For you, a job well done might be the ultimate goal, but your customer could be looking for something more. Pay attention to the questions they ask and the requests they make; these are clues to what’s really important to them. And
What Homeowners Want from You Read More »
You’ve nailed your pitch. The homeowner is nodding along and then comes the dreaded “I need to think about it.” Sound familiar? You’re not alone. This is the #1 response that stalls a deal for many contractors. However, when a customer says they need to think about it, they might not be saying “no.” They’re
What “I Need to Think About It” Really Means Read More »
What Does that Mean for You? Only 2.8% of homes in the U.S. changed hands before the final quarter of 2025 – the lowest turnover rate since the 1990s.1 High mortgage rates, reduced buyer affordability and high home prices are each playing a part to ensure current homeowners aren’t upgrading to a new home and
People Aren’t Selling Their Homes. Read More »
What You Need to Know to Get Started People don’t stop wanting to upgrade their home or needing to make repairs when the economy becomes unstable. They simply look for new ways to cover their expenses that don’t drain large chunks of their savings at a time. Financing options can help budget-conscious customers say “yes”
A Guide to Offering Payment Plans Read More »
How to Grow without Lowering Prices Do your customers already have a budget in mind or are they shopping around to learn how much their home improvement project might cost? Either way, contractors often fall into the trap of lowering their project estimate to win the sale. While offering a discount now and then won’t
Don’t Cut Your Costs – Offer a Monthly Payment Option! Read More »
Offering financing to customers can increase customer loyalty, project size and sales overall. But are there best practices on how to successfully offer it to your customers? Of course there are! Whether you’ve just enrolled in a financing program or want to get more from a program you already use, the following tips can help you
How to Offer Financing that Closes Sales Read More »
Do you remember how to log in to submit an app? Wondering what special promotions you can offer your customers? We have short, helpful videos on a wide range of topics designed to make your financing process easier. Find some of our most popular topics here or visit our YouTube library for even more videos.
Watch and Learn with Helpful Financing Videos! Read More »
For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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