Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.
Business Tips
Grow your business with confidence with the tools, tips, and strategies catalogued here.
Financing
Everything you need to know to offer home improvement financing.
Home Improvement
Looking for customer-friendly ways to complete your next project? Look no further!
Industry News
Keep up with the latest industry news and technology.
Sales can be one of the most frustrating part of home improvement. There are many variables that go in to closing a deal and they are always changing. Below are some solid rules to live by when approaching your sales strategy. It is a numbers game. Some customers will buy; some will not. Try not […]
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FICO score is an important number, as it can determine whether or not your customer qualifies for certain credit cards or gets favorable rates on a mortgage or car loan. However, research shows that a significant amount of people either don’t understand how FICO credit scoring works or are overconfident about their knowledge of it. […]
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Consumer financing programs like same-as-cash financing or low monthly payment financing are commonplace in the retail world. You see them advertised at furniture stores, jewelry stores … even doctor’s offices. Why? Because they help those businesses attract new customers and close sales. So why are some home improvement contractors reluctant to offer financing? Financing Closes […]
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While business cards are thought to be outdated by some, they are arguably one of the simplest, least expensive ways to share your contact info with everyone you meet. One thousand business cards cost $50 or less which means pennies per card. How To Advertise Your Home Improvement Business Complex graphic designs aren’t necessary, simple […]
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When new leads come into your company, it is important to treat each one with “big fish” potential. Making a good first impression is vital to setting yourself apart from the competition and being in a position to close the sale. Below are seven tips you can use to close more deals by offering impeccable […]
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Exterior replacement projects are one of the top home improvement projects for homeowners looking for a high return-on-investment because curb appeal and first impressions are essential to the estimate of the resale value. Why is vinyl siding replacement one of the most popular projects among homeowners since the mid-1990s? On-trend colors Vinyl siding has many […]
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You already know that offering financing to your customers as a payment option for their home improvement project is critical. Many contractors already offer in-house financing or go through a big bank to offer financing for their good credit customers. But what about the approximately 50% of people in the United States who are “credit challenged?” They […]
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Very few contractors begin their businesses through marketing. Most start in sales or in the trades and are therefore less familiar with the cost and value of marketing investments. Below are five common marketing misconceptions that need to be understood and discredited to have a successful business marketing plan. Exclusive leads are the best leads. […]
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There is a large portion of the population in need of accessible bathrooms but are hesitant to convert their existing homes to make bathing safer, easier, and more comfortable. Baby boomers are hesitant to accept an accessible bathroom design but also desire to age in place in their homes. Use these tips to help them […]
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In 2018, the average total spending on home improvement was $9,081. This includes home improvement, maintenance, and emergencies. HomeAdvisor surveyed approximately 1,500 homeowners to determine spending habits, generational differences and motivations. Below you’ll find a summary of the report findings. Spending Habits Home improvement spending grew by 17% in 2018 according to HomeAdvisors 2019 State […]
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