Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.
Business Tips
Grow your business with confidence with the tools, tips, and strategies catalogued here.
Financing
Everything you need to know to offer home improvement financing.
Home Improvement
Looking for customer-friendly ways to complete your next project? Look no further!
Industry News
Keep up with the latest industry news and technology.
With winter hitting hard and fast, focus on finalizing those weather-related upgrades and exterior projects. Consumer mindset is switching to holiday shopping and winter vacations. But you’ve still got time to end the year strong! Offer affordable financing When dealers can offer fair and affordable financing as part of their sales pitch, it can be […]
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Consumer mindset is shifting to holiday shopping…and end-of-year budgeting. From hosting the Thanksgiving meal to gift-giving to paying property taxes, the purse strings are tightening around discretionary spending. Home improvements may not be at the top of the holiday wish list, but they did rank 9th in an early October National Retail Federation survey of […]
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Not every business owner, dealer or home improvement contractor is a sales person. In fact, most aren’t! And many businesses don’t have a dedicated sales team making those calls, so it’s up to you to ‘talk sales’ with your customers. Simple but Powerful Tips to Complete the Sale You may be doing some of these, […]
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Second Look Financing, also known as “Discount” financing, is a way to approve a deeper level of credit–including customers that most “prime lenders” (like banks) would decline–by sharing a portion of the risk with the dealer. In other words, it’s a second opportunity for a customer to afford their dream renovation or emergency necessity. And […]
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Market revenue in home improvement is expected to grow to approximately $1.12 Billion by 2025, according to a 2019 Global Market Insights, Inc. report. HVAC replacement, water treatment, energy efficiency advancements and home upgrade projects are strong drivers prompting consumers to connect with home improvement contractors. How much of that billion dollar market revenue will […]
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The internet, much like a spider web, catches and attracts customers to sites. The goal of a website for business owners is to rank on page one of Google and then to use your website to generate leads. Over the years, the internet has made it much more competitive for many industries. Here are a […]
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Not every sale will go your way and good sales people understand this. Sales is a game of numbers and the best thing you can do is work towards lowering your sales to leads ratio. Missed sales aren’t always lost causes, though. There are a few things you can do to follow up on the […]
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As demand for home improvement projects surges in 2019, contractors are able to be more selective about the jobs they take on. Most businesses would love the increase the amount of work they are able to accommodate but struggle to find talent to add to their team. Skilled labor – especially young talent, is difficult […]
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You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Your customer can’t pay cash and rather than waiting for your them to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can […]
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Reputation is one of the most important, if not the most important, assets to a business. Providing exceptional work and service isn’t enough. In the online world today, it’s easy for a dissatisfied customer to leave a bad review which can negatively impact your reputation. Here are a few tips on how to properly manage […]
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