Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.

Financing

Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Electronic Signing: The New Way of Doing Business

June 24, 2019
Business man signing a tablet to accept a package

When closing a sale with a customer, making the experience as seamless as possible can be the difference between a successful sale and one that falls through. Using electronic loan documents can show your customer that you have respect for their time and that your company is technologically advanced. Here are some ways electronic signing […]

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Be Prepared: Disaster Response Contracting

June 10, 2019
Yellow damage warning sign in front of roof of damaged house

Hurricane season is upon us and natural disasters can happen at any time. After a disaster hits, contractors hurry to the site to be a part of the clean-up effort. For those without experience, it can be a chaotic process and an unstable business move. Contractors Be Prepared for Disasters Be prepared for these unexpected […]

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6 Things Your Client Needs to Know About Getting a Pool

June 3, 2019
Top-view of a pool under construction

Summer is coming in full force and people all over the country are looking for ways to cool off at home. Sprinklers and slip and slides do the trick for some but many homeowners want to add an inground pool to their home’s landscape. Having a pool installed can be very daunting project for homeowners. […]

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Aging in Place is Driving the Home Improvement Market

May 28, 2019
Older couple standing in front of a home smiling

Today, Baby Boomers are armed with record high amounts of home equity and a strong desire to stay in their homes as they continue to age. Researches state that as Boomers reach their 70’s and 80’s their investments in aging in place modifications will drastically increase. Home Improvement Trends The all-time high home improvement spending […]

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Become a Foundation Finance Dealer – FREE and EASY

May 20, 2019
Businesswoman giving a money to contractor

Some contractors struggle to add in-home financing to their business model. Maybe they struggled with financing programs in the past or just haven’t found the right fit. Many finance companies only offer financing for prime customers or only work with large, well established companies and that can be a limiting factor for many home improvement […]

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Ju Yang, Owner, Irish Roofing & Exteriors

May 13, 2019

We’ve used Foundation Finance for a year and always appreciate the flexible loan product offerings and options. I recommend FFC for their high approval rates, exceptional customer service, user friendly loan portal, and competitive dealer rates. Ju Yang Owner Irish Roofing & Exteriors

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What Your Customers Should Splurge and Skimp on in a Kitchen Remodel

May 13, 2019
Man kneeling and working on kitchen blueprints

When your customer is building or remodeling their kitchen, there are several things you can urge them to consider to ensure they’re investing in the right areas. The kitchen is one of the most important and busiest rooms in the house. You’ll want to make sure your customer is positive about what they want to […]

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Climate Extremes Increase Demand for Metal Roofing

May 6, 2019
Contractor installing house roof rain gutter system

The popularity for metal roofing is growing – especially in states that experience severe climates. All-season durability has become a must for areas that experience extreme conditions such as wildfires, hurricanes, and ice dams caused by polar vortex winter weather. Homeowners who are repairing as a result of a climate-related disaster have shown a serious […]

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Sales: Then vs. Now

April 29, 2019
Businessman holding clipboard reviewing documents with a couple

In last week’s blog post we discussed the way sales and marketing is received by this generation of homeowners. Their expectations and needs are different which means your approach to selling your work needs to be different. Find out what your prospect knows. Then: Home improvement sales representatives often went into sales meetings without any […]

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New Rules for Remodeling Sales

April 22, 2019
Close-up of a businessman shaking a contractors hand with blueprints on the table

Many factors have changed the game for remodeling sales. The recession, demographic shifts and the availability of data has changed the average home improvement customer. Customers are skeptical of product and service claims and are averse to anything that seems like pressure. This has shifted the marketing and selling model for home improvement businesses. Today’s […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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