The consumer demand for home improvements has held strong during the pandemic. As homeowners spend more time at home, they’re realizing the positive advantage renovations can have on their stay-at-home lifestyles. Financing has become a critical component of the customer sales journey. It not only helps the consumer in tough economic times, it also helps […]
Financing Advantages: The Upsell Read More »
There are many reasons to include a financing option in your sales plan and they all benefit both you and your customer. A win win! Businesses can boost sales and increase average project sizes; customers can afford dream renovations with affordable payments. How much does it cost? That’s the number one question on the minds
Why You Should Offer Financing Read More »
When you decide to become part of a dealer financing network, make sure you’re entering into a partnership with a strong support philosophy. Communication, guidance, training and continued interaction is a must for anyone learning a new process, especially one with the potential to increase your bottom line. Foundation Finance has a multistep approach to
From Welcome to Wow Read More »
In-home sales for the home improvement customer have become even more challenging amidst the continuing pandemic. Nonetheless, homeowners are reaching out to contractors for HVAC replacement, water treatment, energy efficiency, and home upgrade projects. Business owners need to be prepared at every moment to capture the sale. For contractors, that means being armed with all
Contractor Financing Is A Sales Asset Read More »
Let’s be real. Home Improvement dealers bank on the dreams and ambitions of homeowners who want to upgrade their abodes. And God bless HGTV and all the home improvement shows that continually fuel the dreams of new and established homeowners. Whether it’s upgrading a kitchen, remodeling a bathroom, or purchasing energy-efficient windows, the project upsell
Customers Will Love Your Financing Pitch Read More »
Most home improvement dealers will agree that stress isn’t a welcome addition to their workday. Yet it seems inevitable. Case in point: sending invoices and waiting to get paid for a project is a typical stressor. Especially when listening to reasons why the customer is delinquent on payments, can’t pay the remainder of the loan
The Zen of Home Improvement Funding Read More »
Here’s why it matters so much to the home improvement industry… The home improvement industry is comprised of a hierarchy of business sizes from mom and pop to big box. Some have sales teams, some don’t. But all sizes of businesses face the same challenge from their prospective customers: how am I going to pay
Four Fundamental Advantages of Dealer Financing Read More »
As a home improvement dealer with or without a sales team, you know that sales savviness, sales strategy and closing a sale are crucial characteristics of growing your business. But not every contractor out in the field considers himself a ‘salesperson’ or is comfortable with upselling a project. The right tools make all the difference.
Fuel Your Upsells with In-House Financing Read More »
It’s obvious why contractors need an in-house financing program (closes more sales, builds the bottom line), but have you thought about why your customers actually need it? [It’s not always about you!] We’ve put together the top reasons financing from home improvement contractors turns prospects into buyers and buyers into forever customers. Take note! It
Top Reasons Customers Need Your Financing Program Read More »
You’ve got a financing partner, now what?! First, bravo for bringing the financing under your own roof and arming your business with a powerful sales tool. Get ready to amp up your close rate…businesses who offer financing close more sales. We’ve put together some quick tips for success in closing more sales with your in-house
Tips on In-House Financing Success Read More »
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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