Second Look Financing, also known as “Discount” financing, is a way to approve a deeper level of credit–including customers that most “prime lenders” (like banks) would decline–by sharing a portion of the risk with the dealer. In other words, it’s a second opportunity for a customer to afford their dream renovation or emergency necessity. And […]
The Advantage of In-House Financing
You’ve convinced the customer of the value of your products and service in your in-home sales presentation. Now how do you get paid? Your customer can’t pay cash and rather than waiting for your them to apply for a home equity loan or a mortgage refinance, offering a simple, flexible home improvement financing option can […]
Aging in Place is Driving the Home Improvement Market
Today, Baby Boomers are armed with record high amounts of home equity and a strong desire to stay in their homes as they continue to age. Researches state that as Boomers reach their 70’s and 80’s their investments in aging in place modifications will drastically increase. The all-time high home improvement spending of $424 billion […]
The Benefits of Financing: A Survey of Remodelers
At this year’s Extreme Sales Summit, a survey of remodelers showed that offering financing led to increased revenue, more leads, bigger projects and happier customers. Spending on home improvement is expected to widely increase over the next two years making offering financing a must. More than half of those surveyed (including some of the industry’s […]
Speed to Lead Series: Part 2 – The Results
40% of the home services companies that were surveyed NEVER responded to the request for service. You read that right. Shocking. But let’s back up. The study* surveyed 466 home services companies to test their speed to lead. In Part 1 of the series, we talked about what speed to lead is (how quickly you […]
Weed Out Unqualified Leads with This Process
Sometimes the key is not working harder, but working smarter. That means concentrating on leads that will turn into jobs. It can be hard to predict but you can weed out some using this pre-qualifying system. Determine who is qualified. Choose someone in your office who is good on the phone to pre-qualify leads with […]
The State of Water Treatment Financing
As a water treatment dealer it is important to understand the trends – past and present, and how they can effect your business bottom line now and in the future. Homeowners Are Borrowing The Consumer Finance Protection Bureau’s (CDPB) December 2017 report showed that consumers are borrowing near the levels of those before the Great […]
5 Ways to Promote Financing to Grow Your Business
We are almost a month into 2018 and some of the new year shine may have worn off by now. If increasing your bottom line is one of your goals, promoting financing may be the way to meet it. Implement some of these tips to keep financing at the forefront of your customers’ thoughts. Offer […]
New Techniques to Close the Deal
There are typically a lot of emotions for homeowners during a remodeling project – fear, commitment, excitement, disappointment…just to name a few. According to Remodeling magazine, “Americans are less trusting than they were decades ago, more likely to be skeptical at first, and more able and likely to broadcast their opinion.” Here are some great […]
Become the Aging-In-Place Expert in Your Market
Thousands of Baby Boomers are turning 65 every day. More than ever, this demographic needs help to transform their home to transition from a family dwelling to somewhere they can age in place and safely enjoy it for as long as possible. Many remodelers neglect the potential in this market and group them in with […]
