There are typically a lot of emotions for homeowners during a remodeling project – fear, commitment, excitement, disappointment…just to name a few. According to Remodeling magazine, “Americans are less trusting than they were decades ago, more likely to be skeptical at first, and more able and likely to broadcast their opinion.” Here are some great […]
Become the Aging-In-Place Expert in Your Market
Thousands of Baby Boomers are turning 65 every day. More than ever, this demographic needs help to transform their home to transition from a family dwelling to somewhere they can age in place and safely enjoy it for as long as possible. Many remodelers neglect the potential in this market and group them in with […]
Give Your Clients an Exterior Facelift to Improve Their Home’s Life Span
Winter is slowly coming to an end leaving homeowners itching to get outside and begin improvements on their homes. Some homeowners may be overwhelmed with the number of updates they need to do, not only to improve their home value to but to reduce costly repairs in the future. The projects below are common spring […]
Your Clients Want More From Their Windows in 2017
For most homeowners, windows are a necessary component in home design. In the past, they have been more of an afterthought than a feature. Windows have evolved into a prominent visual and functional portion of a home’s design. Below are some trends that customers are looking for today to improve the functionality and aesthetics in […]
Helping Your Customers Survive a Kitchen Remodel
Renovating a kitchen can be very stressful for people. Most often they lose the ability to use their appliances and that means eating lots of take out, which gets old and expensive fast! Here are a few tips to help your customer save time and money (and stay sane) during a kitchen home improvement project: […]
Understanding Millennial Kitchen and Bath Buyers
According to new research from the National Kitchen and Bath Association, millennials (ages 18-37) outspend other age groups when remodeling their kitchens or bathrooms. They are typically spending about 18% more on a kitchen remodel and 42% more on a bathroom remodel. The research compared the behavior and attitudes of millennials to other generations when […]
When Clients Ask “What’s Your Markup?”
Remodeling contractors are frequently questioned, “What’s your markup?” from potential buyers. Do you know how you would answer? The idea is to respond with questions of your own to show you’re the expert. Here are a few suggestions on how to handle that question. Be confident with your pricing. It’s important to be clear and […]
Jeff V, Manager, Massachussetts
Working with Foundation Finance has positively affected my business because we have been able to get more customers approved than in the past. [Their] dealer fees are lower on higher tier approvals. My favorite feature of the Foundation Finance program is having the online system and having a personal contact. They are extremely helpful and […]
Understanding credit – what the finance companies see
Your prospect has requested an estimate for a new roof, windows, siding and a water treatment system. The house is big, there’s a new Mercedes in the driveway and the customer is a manager at a large company. Score! But the customer’s home improvement financing request is denied by the finance company. What’s going on, […]
Verification tips for easy financing
Some home improvement financing companies, Foundation Finance included, complete a verification call with customers prior to releasing loan funds. This call serves to protect the contractor, the customer and FFC. It also allows FFC to introduce the company to your customer, review the information submitted on the application and to set the first payment date. […]