Most homeowners are concerned about two things when considering a remodeling project – cost and convenience. What is it going to cost them for the project and then how are they going to pay for it? These can be significant sales obstacles. You can easily overcome both of these by effectively promoting and using promotional […]
Score More Sales Using Promotional Financing Read More »
You already know that offering financing to your customers as a payment option for their home improvement project is critical. Many contractors already offer in-house financing or go through a big bank to offer financing for their good credit customers. But what about the approximately 50% of people in the United States who are “credit
Don’t Turn Away Potential Customers Read More »
You’ve heard the commercials: “No payments for 90 days!” “12 months same-as-cash!” “Payments as low as $49/month!” Big box retailers love to advertise special financing promotions to get buyers to come off the fence and make a purchase. And guess what? It works. Actively promoting financing can be a valuable tool in your sales and
3 Tips for Selling with Financing Read More »
While marketing has evolved over the years, there are some tried and true tactics that make an impression for your brand. Making the first impression of your brand a positive one for potential clients can be critical to converting an interested party to a client. These twelve tips can give you a head start on
Top Marketing Tips for Contractors Read More »
August is here and most families are thinking back to school shopping and preparing for fall but there’s still time to complete some updates around the home. Whether they are looking to see or fix up their starter home, these updates can boost curb appeal and leave their home looking fresh for the rest of
It’s Not Too Late for Summer Updates Read More »
Most lenders in the home improvement financing space are considered “approve or deny lenders.” This means they approve or deny applications for credit solely based on the customer’s credit score – which typically needs to be prime. So, what happens to customers that have average credit or credit with a few hiccups? That’s where second
Accepting discounted financing bids – build your bottom line Read More »
As a contractor, it’s important to understand how to get the best financing approvals for your customers – part of that means understanding credit. Some home improvement financing lenders are strictly FICO credit score driven and others, like Foundation Finance, focus more on the credit history as well as the application information. Lenders that look
Understanding Credit – Get the best approvals Read More »
There are typically a lot of emotions for homeowners during a remodeling project – fear, commitment, excitement, disappointment…just to name a few. According to Remodeling magazine, “Americans are less trusting than they were decades ago, more likely to be skeptical at first, and more able and likely to broadcast their opinion.” Here are some great
New Techniques to Close the Deal Read More »
When clients are upset it’s often because clear expectations were not set at the beginning of the project. Mark Richardson, contributing author for Professional Remodeler has a couple easy guidelines to help you set and exceed customer expectations: Arrive early Arriving for an appointment a few minutes early is acceptable and respectful; arriving too early
Create and Exceed Your Customers’ Expectations Read More »
Solar and energy efficiency projects are on the rise, and so are the number of people needing financing for these projects. As a contractor, it’s particularly important to understand the different financing options available to offer your customers. Here are a couple questions to ask yourself about the financing programs you’re offering (or going to
Solar & Energy Efficiency Project Financing Read More »
For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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