If you’re looking to attract new clients this year, it is important to have a powerful presence on the web. More than ever, prospective buyers are searching for contractors online. Most contractors spend a significant amount of time on the content on their website, but one of the most important aspects a website is the […]
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It can be very disheartening when a prospect starts to suddenly voice doubts. This is especially after you’ve spent the time putting together the plans and you’ve met with the homeowners several times. Most remodeling projects are a big decision for homeowners and remodelers need to respect why their customers might be nervous or hesitant.
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A survey conducted by Contractor Nation of over 1,729 homeowners who reported hiring a remodeler in the past five years shows surprising data about the factors that go into choosing a remodeler. Obviously homeowners are not relying solely on your website to make the decision. The numbers show that an overwhelming number of homeowners start
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Internet and technology advancements have changed the dynamic of marketing for contractors. Homeowners are more sophisticated and constantly researching products and services online. While “word of mouth” advertising and “letting your work speak for itself” is still very important, it’s also becoming critical to leverage technology to take your business to the next level. Below
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The residential remodeling industry has become increasingly competitive because many customers are focused on saving money by finding low cost solutions. Subsequently, more and more low-priced competitors are entering the market. Focus on these five areas to help increase your business’s profitability: Reducing costs Contact vendors and suppliers annually to make sure you are getting
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From the moment the sales representative steps foot in the customer’s door, it’s so important to have a structured sales process to follow to increase the chances of a successful sale. The sales process starts much in advance of the in-home sales call though. Advance Prep Research the client (and their home) ahead of time
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Do you make it easy for your customers to see that you offer financing? Or are they left wondering during your presentation … how can I afford this? Promoting financing in all your sales and marketing efforts can help set your customers at ease. There’s a reason you see promotions like “90 days no payments”
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We’re making financing even easier for our home improvement and water treatment dealers by offering new, simpler pricing options for the New Year. Contractors and dealers still have a large menu of financing programs to choose from, so finding the right offer for nearly every client is a breeze. More Ways To Close Sales Our
New, simpler pricing makes closing sales even easier Read More »
You already know that Foundation Finance Company offers flexible, competitive consumer financing programs for the home improvement industry, including loan options for customers with less-than-perfect credit. And you know that our full suite of promotional programs, including same-as-cash financing, deferred payment options and reduced interest rate plans make it easy for you to find the
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“Discount” financing is a term that scares many home improvement contractors. But without discount programs, a lot of potential buyers would not qualify for financing … which means fewer sales can be closed. And fewer sales means lower profits. What is discount financing? Many banks, credit unions and finance companies will only make loans to
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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").
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