Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
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There are many wonderful business tools online. One of the best is Google Analytics. This free program tracks and reports what happens on your website, allowing business owners to see what pages people are viewing, what they are clicking, how visitors are finding the website and more. One of the greatest strengths and weaknesses of […]
Home improvement projects often come with hefty price tags. Some customers spend years setting aside funds to cover the costs while others find the flexibility and simplicity of home improvement financing a more attractive option. Find out how Foundation Finance can help you close more sales below! How it Works Customers commit to their projects […]
There’s no shortage of contractors in your field, so finding ways to set your business apart from the competition is an important part of your long-term success strategy. Some companies rely on their long years of experience while others focus on a specific niche in the market to hone in on a specific customer base. […]
Why is your customer hiring you? Is something broken? Are they crossing an upgrade off their wish list? The reason why a homeowner is getting work done is often just as important as what the project actually is. Check out these tips to adjust your sales strategy to match the homeowner’s motivations. Repair When something […]
How do homeowners find your business? Many likely find you online or through friends and family who have worked with you in the past. Wherever they come from, getting in touch with them is just the first step to closing their sale. Once they reach out, you have to close the deal. Make sure your […]
Adding financing to your website can attract new business and help close sales for those who are on the fence or waiting until their tax returns come in. Not sure what to include? Here are some must-have items to consider! Financing Explanation Some customers may be surprised to learn that you offer home improvement financing, […]
Affordability is often one of the delaying factors homeowners consider before finalizing a deal. Offering home improvement financing allows you to take the total cost of a project and break it into affordable monthly payments for your customer. Here are some of the ways you can save your customers money with Foundation Finance. Competitive APRs […]
Whether you’re in a specialized field such as window or roof installation, or work with a broader range of home improvement projects, showcasing your work can help attract and close new business. Show off your best work by creating a portfolio of images and descriptions of the work you’ve done. Here are some tips to […]
Even in an era of email filters, email marketing can be an effective means of nurturing potential customers to create new business. Most consumers check their emails at least once a day, so if you’re not already communicating with your customers via email, now is the perfect time to begin. Here are some financing topics […]
Direct mail, social media, Google Ads and other marketing efforts are excellent ways to find and nurture new customers. However, many contractors let the connection they have built with new customers fade once the job is done. Grow your business and close more sales with referrals and repeat customers with these simple tips. Lay the […]
