Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.

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Why You Need a Second Look Finance Partner

December 15, 2023

Looking for financing for a credit-challenged customer? A partner who offers second look financing, also known as discount financing, might be able to help. Second look financing makes it possible for companies like Foundation Finance to approve customers that most prime-only lenders (such as banks) would decline. Why Customers Are Rejected Each company has criteria […]

Closing Sales During the Holidays

December 8, 2023

Shopping, wrapping, parties, dinners, family, friends, and more keep homeowners busy this time of year. However, with Christmas around the corner and the new year on the horizon, the end of the year can still be a great time to wrap up some sales. Here are some tips to capture your customer’s attention during the […]

9 Social Media Tasks to Do Before the New Year

December 1, 2023

Home improvement jobs slow down for a lot of contractors in the days leading up to the holidays, but there’s still plenty of work to do. If you find yourself with a bit of time, take a few minutes to audit your social media accounts and get them ready to represent your business in 2024. […]

Offering a Great Deal with Financing

November 22, 2023

Everyone looks for great deals during the holiday season. Make sure your home improvement services meet customer approval with financing. Foundation Finance dealers have access to a range of options to boost sales and promote affordability. Low Monthly Payments Just offering your customers financing may be enough to tip a sale in your favor. Foundation […]

10 Website Tasks to Do Before the New Year

November 17, 2023

The holidays are just around the corner, leading us quickly towards 2024, but there’s still a bit to do before you set work aside and take a well-deserved break. Make sure your website is ready for the new year by completing these ten tasks. 1. Check your contact details. Make sure your phone number, email […]

Are You Prepared for These Customer FAQs?

November 10, 2023

A home is many people’s most valuable asset, so when they start searching for a home improvement contractor, they look for someone they can trust. Help build trust by being prepared to answer questions about your business, the project and your experience. Some of the most common questions you will run across are listed below. […]

Blog Topics to Keep Your Website Relevant

November 3, 2023

You can create huge growth opportunities for your business with a website that has strong SEO. Capitalize on that potential with blog articles. They can add a lot of SEO. However, coming up with topics that are relevant to your business and your customers can be tricky. If you’re stuck, consider some of the options […]

Spooky Ways to Sabotage Your Sale

October 27, 2023

Summer is the busy season for a lot of home improvement contactors, meaning during the fall, winter and spring, you can give each sale and customer a bit more attention to keep your sales funnel flowing.  Keep your sales rate high and make sure you’re attracting and closing sales year-round by avoiding these sale-killing problems. […]

Funding for Your Customer’s Home Improvement Project

October 20, 2023

Finding funds for home renovations is one of the biggest challenges your customers must overcome before they start a project. Luckily, there are options for customers with all sorts of credit history and financial backgrounds. Some of the options that may be available for your customers are listed below. Each option has its own pros […]

How Financing Tools Help Close Sales

October 13, 2023

In 2020 the Federal Reserve reported that only 64% of Americans had enough money on hand to cover a $400 emergency, leaving many families in a tight spot when they need home repairs or renovation.1 Offering financing breaks down that price barrier, allowing you to help homeowners to move their projects forward. Foundation Finance offers […]

For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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