Home Improvement Blog- Foundation Finance Company

Foundation Finance Blog

Looking for ways to grow your business? We鈥檙e here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.

Business Tips

Grow your business with confidence with the tools, tips, and strategies catalogued here.

Financing

Everything you need to know to offer home improvement financing.

Home Improvement

Looking for customer-friendly ways to complete your next project? Look no further!

Industry News

Keep up with the latest industry news and technology.

Close More Siding Sales with Financing

March 30, 2022
Close More Siding Sales with Financing

Spring is well on the way for most parts of the country, which means it鈥檚 time for many homeowners to start thinking about replacing and repairing their weather-worn siding. Help potential customers take the leap to a fresh, new exterior with easy, affordable financing. Here are 3 ways to close your next sale with siding […]

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3 Ways to Warm Up Cold Leads This Spring

March 28, 2022
Warm Up Cold Leads This Spring

The goal of any good sales funnel is to move as many potential customers through the sales process as possible, but no lead nurturing process is perfect. Some customers decide they don鈥檛 want to move forward with a project. Others want to save up more money first or wait for a more convenient time. When […]

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Figuring Out Your Sales Funnel

March 23, 2022
Figuring Out Your Sales Funnel

The way new customers enter your business is often referred to as a sales funnel. Others call it a lead pipeline. Either way, it鈥檚 a way of describing the process of taking someone who barely knows who you are (top of the funnel) and turning them into an active customer (bottom of the funnel). Sales […]

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How Customer Service Impacts Sales in the Roofing Industry

March 21, 2022
customer service tips for roofing contractors

The number of roofing businesses in the United States has grown an average of 1.8% each year from 2017 to 2022. With competition on the rise, how do you grow your roofing business? Your competitors likely have access to the same materials you do, but you control the quality of your customer service. Make sure […]

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Closing Sales with Email Campaigns

March 16, 2022
Drip email campaigns for home improvement business

In an ideal world, each potential customer you meet would be ready to move forward with their sale right away. However, in the real world, customers will reach out for information weeks or even months before they鈥檙e ready to start their home improvement project. But, just because these people aren鈥檛 ready to work with you […]

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How to Find More Customers in the Water Treatment Industry

March 14, 2022
Contractor going over water treatment system leads

After learning what鈥檚 in their water, most people will agree that they would like to have a new water treatment system. However, unless there is something visibly wrong with their water, homeowners may relegate this important project as a nice-to-have upgrade rather than the must-have it truly is. The key to closing new business is […]

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Creating a More Effective Sales Pitch

March 4, 2022
Architect presenting house floor plan to client on tablet computer

You provide your customers with products and services to transform their homes and improve their lives. But, how do you get your customers to understand the value of what you provide and to choose your services over other local home improvement contractors? Whether you鈥檙e new to the industry or a seasoned pro, your success at […]

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So You Want to Be a Contractor?

February 18, 2022
Group of contractors review blueprint

The career you choose has a big impact on the rest of your life. If you enjoy meeting new people, working in many different places, and seeing a project successfully completed, becoming a home improvement contractor might be a good career option for you. As a contractor you would help home owners plan and execute […]

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Networking Tips to Build Your Business

February 11, 2022
Businessmen making handshake with his partner in cafe - business etiquette, congratulation, merger and acquisition concepts

Long-term business success isn鈥檛 a one-man job. It takes a network of dedicated employees, past customers, and support from the community. Having a strong network of personal and professional contacts ensures you have somewhere to turn to for advice or guidance, new business opportunities, and potential customers. Build a strong network and find ways to […]

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Finding Customers Online

February 4, 2022
Close up of young business people analyzing data using computer while working in the office

The home improvement and renovation industries are booming right now, so finding customers for your business should be easy. However, that鈥檚 not always the case. Whether you鈥檙e just starting out or looking for ways to grow an already successful business, one of the best ways to find more customers is through online advertising. Whether someone […]

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Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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