Foundation Finance Blog

Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.

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Learning from Lost Sales

October 6, 2023

In an ideal world, every customer who reaches out to you for an estimate would move forward and hire your company to complete their home improvement project. However, sales fall through all the time. Some customers are “just looking” at their options. Others are working on building up their funds to complete the project or […]

Earn More with FFC

September 29, 2023

Everyone likes a good deal. Treat your customers to affordable financing options with Foundation Finance. We cover projects ranging from windows and roofs to turf and offer financing for customers with FICOs as low as 600. Contractors who join our free dealer network can offer EVERY approved customer a special promotion, making it easy to […]

Social Media Ideas for Busy Contractors

September 15, 2023

The temperatures are still high, but believe it or not, October is just around the corner. Before you get busy raking leaves and hauling out scarves and gloves, take some time to preplan your social media strategy for next month. We have included some ideas that work for those in the home improvement industry below. […]

How to Start Building Brand Recognition

September 8, 2023

If someone asks you to name a soda company, a car manufacturer or a pizza company, there’s a good chance your answer will match millions of other people’s, should they be asked the same question. That’s partly due to the size and prevalence of certain big brands, but the marketing and effort they put into […]

The Job Isn’t Done…

September 1, 2023

When do you consider a job done? Is it when the repair or renovation is done? When you pack all the tools in the truck? What about when you drive away? Maybe you consider the job over when you collect payment? Truthfully, there are many points where you could consider the job done, but don’t […]

Back to Basics with FFC Financing

August 24, 2023

Need financing 101? Look no further. Learn what home improvement financing covers, who qualifies, how to offer it and more in this straightforward overview of Foundation Finance’s programs. What Is Covered? Foundation Finance offers financing for projects ranging from $1,000 to $100,000 and covers projects such as remodeling, water treatment, HVAC, turf, windows, roofing,, siding, […]

Do You Have a Website?

August 11, 2023

Every modern business needs an online presence to attract and nurture new customers and having a website is an important part of that. However, not everyone can commit to building and maintaining their ideal website. Here are must have, should have, and nice to have components to help you build or maintain your home improvement […]

Create More Sales with these Simple Tips

August 4, 2023

It won’t be long until summer starts to wind down and the demand for home improvement projects starts to slow. Keep your summer success going year-round and build a steady stream of new customers with these simple sales tips. Reach out to past customers. Whether you reach out over a call or by sending a […]

Using Financing to Meet Your Customer’s Budget Needs

July 27, 2023

Profit for you and affordability for your customer don’t have to be mutually exclusive, even with rising labor and material costs. Your customers can get the home improvements and upgrades they want without breaking the bank when you offer them financing. Here are some of the ways Foundation Finance can help you meet your customer’s […]

5 Ways to Increase Profit

July 21, 2023

After a long day in the sun, working hard and wrapping up your latest project, you get back to your home or office with your customer’s check in hand. Only…that check doesn’t go quite as far as you hoped it would. That’s the unfortunate reality for many contractors. With costs on the rise for everything […]

For dealer use only. Not a consumer advertisement. All credit products are subject to credit approval. Rates, terms, conditions, and promotional programs may vary by dealer and are subject to change without notice.
Note: Use of the terms "Loan," "Lender" and "Borrower" is for ease of reference only. Financings are in the form of retail installment contracts ("RIC").

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