Foundation Finance Blog
Looking for ways to grow your business? We鈥檙e here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing here.
Business Tips
Grow your business with confidence with the tools, tips, and strategies catalogued here.
Financing
Everything you need to know to offer home improvement financing.
Home Improvement
Looking for customer-friendly ways to complete your next project? Look no further!
Industry News
Keep up with the latest industry news and technology.
With the coronavirus steadily marching on, digital and remote sales tools are gaining greater appeal and, frankly, becoming a necessity. Keeping your employees and your customers safe and socially distanced has become a competitive component to growing your business. As the desire for point-of-sale financing increases along with a rising home remodeling trend, using digital […]
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In a nutshell: just ask. Business relationships with customers have changed since the quarantine guidelines of the pandemic, but that doesn鈥檛 mean you should stop communicating with your largest referral resource. Whether you鈥檝e completed a major renovation or a quick repair, asking for a referral when the work is done should be as automatic as […]
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The consumer demand for home improvements has held strong during the pandemic. As homeowners spend more time at home, they鈥檙e realizing the positive advantage renovations can have on their stay-at-home lifestyles. Financing has become a critical component of the customer sales journey. It not only helps the consumer in tough economic times, it also helps […]
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There are many reasons to include a financing option in your sales plan and they all benefit both you and your customer. A win win! Businesses can boost sales and increase average project sizes; customers can afford dream renovations with affordable payments. How much does it cost? That鈥檚 the number one question on the minds […]
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Whether you鈥檙e a larger home improvement dealer or a smaller contractor, emails can relay more than a message, they can build relationships and your book of business. Email marketing has always been important鈥ut it has quickly become the go-to tool to communicate fast and effectively with your customer base. If you鈥檙e not already communicating with […]
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When you decide to become part of a dealer financing network, make sure you鈥檙e entering into a partnership with a strong support philosophy. Communication, guidance, training and continued interaction is a must for anyone learning a new process, especially one with the potential to increase your bottom line. Foundation Finance has a multistep approach to […]
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How do you connect with customers and prospects in a world where the new norm is social distancing? Handshakes are gone, in-person meetings are nonexistent, and facial expressions are covered with masks. Now more than ever businesses need to connect with their customers, but connection points have drastically transitioned to digital and it looks like […]
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In-home sales for the home improvement customer have become even more challenging amidst the continuing pandemic. Nonetheless, homeowners are reaching out to contractors for HVAC replacement, water treatment, energy efficiency, and home upgrade projects. Business owners need to be prepared at every moment to capture the sale. For contractors, that means being armed with all […]
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Experiencing the impact of COVID-19 as a business owner is like a slap in the face that never stops playing out. You didn鈥檛 see it coming, its impact is shocking, and its sting is reverberating. At some point recovery will happen. While we鈥檙e all waiting for that moving target to appear, the best advice for […]
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Living through an iconic pandemic throws curves at us at every turn. We鈥檙e either crazy busy or unfortunately bored. In either of those circumstances, setting aside essential time to learn or better your craft tends to fall to the bottom of the priority list. Cue the podcast. Podcasts are the new and cool way to […]
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