Foundation Finance Blog
Looking for ways to grow your business? We’re here to help! Find business tips, home improvement updates, industry news and everything you need to know about home improvement financing.
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Finding new customers in the winter months can be challenging, especially in the home improvement industry. Here are some quick tips to help you boost your winter sales to keep your business going strong. Set up lead alerts. You never know when or how a new customer is going to reach out to you. Make […]
When someone needs a renovation or home improvement project, their first stop is often the internet. After all, what better way to locate and contact a qualified contractor? Before they get to your lead form however, savvy homeowners will check your online reputation to make sure past customers were happy with their completed job. It […]
As the home improvement industry slows down and the holidays rev up, consider taking some time to give back to your community. Not only will you generate good will with those you help and meet along the way, it will leave you with a good feeling knowing you made a difference. Random act of kindness. […]
What do you have planned for Thanksgiving? This Thursday, millions of people will gather for food, family, and football. But before you tuck in, remember to make a quick social media appearance. Posting a holiday message is a great way to humanize your brand and thank your customers for their patronage. Struggling to come up […]
Keeping homeowners engaged while waiting on essential supplies isn’t always easy. Make sure you’re setting your projects up for success by taking these steps to ensure a positive experience for your customers. Set Clear Expectations Many builders and contractors are experiencing material shortages that delay their projects and push back completion dates. Make sure you’re […]
Do you have leads who drop off the map during the holiday season? While some people want to get on your calendar as soon as possible, many push the large items on their to-do list into the new year. However, that doesn’t mean you should sit idly by and hope they remember to give you […]
In a world where a homeowner can find dozens or hundreds of contractors who can do the work they need, you need something to set you apart. Whether it’s your skill, experience, personality, technology, or something else entirely, knowing why your business should be someone’s first choice can be the sturdy foundation you need to […]
A good reputation can make a big difference when a homeowner is choosing who to hire for their next big job. Ensuring you have a positive online reputation means you can draw more customers to your business. One of the best ways to create a good impression is by having plenty of testimonials online. Check […]
Having an in-house financing program as part of your sales toolbox is a tried-and-true method for many retail industries. Consumer financing programs like same-as-cash and low monthly payments are common in furniture and jewelry stores and widely popular in vehicle dealerships. So why are some home improvement contractors reluctant to offer financing? Let’s break down […]
Fall is in full swing and winter’s not far behind. What’s your plan for ending the year strong? If you’re scratching your head wondering what exactly to do, don’t worry! We’ve got the perfect fall strategy to increase sales and add projects to your calendar. Capture a sale from your leads. Don’t let that sales […]
